Fashion brand Miu Miu incorporated a custom-branded pop-up store vehicle to act as a dual coffee shop and showroom. Brand ambassadors handed out branded marshmallows and coffee to consumers in front of an interactive display featuring Miu Miu’s Spring season handbags. The memorable experience left people with a clear impression of Miu Miu’s brand story. #MobilePopUp #BrandedActivation #ExperientialMarketing #BrandedVehicle #BrandedTruck
FTP Agency | Food Truck Promotions