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20.09.2024

Welcome to the WU Library - that's new this fall!

23.08.2024

“AI can change the way we connect with consumers”

16.08.2024

SIMC students support key innovation processes of the UN World Food Programme (WFP)

15.03.2024

Life Skills: What you need to excel at uni life and not ‘just manage’

29.09.2023

Bucharest Unveiled: Discovering Historical Grandeur, Culinary Delights, and Business Insights

28.09.2023

Bangkok Summer School: “The experience exposed me to cultures, perspectives, and ways of thinking”

28.09.2023

Building personal resilience in the climate crisis: A transformative university course experience

Reaching out

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19.09.2024

New semester, new topics at WU matters. WU talks.

01.08.2024

Erasmus+ Staff Week: Inspiration and Insights from Erasmus University Rotterdam

27.10.2023

Communicating Science for Impact: Insights from the ENGAGE.EU Science Communication Workshop at WU

06.07.2023

Central Europe Connect: “Three capitals, three universities, countless memories”

02.02.2023

The E&I Touchdown: Pitch Battle for Innovation

22.12.2022

Work Integrated Learning: Redesigning the “Josefbus”

07.11.2022

How to make the most of your semester or internship abroad?

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06.07.2023

From Vienna to Sarajevo: An international exchange and teaching experience

25.04.2022

Erasmus+ Internship Abroad: work abroad and receive financial support

18.08.2021

Academics turned entrepreneurs: A success story

17.05.2021

International Staff Days 2021: What international exchange of expertise can look like

18.03.2021

Team of the Month 03/21: The WU Executive Academy’s interactive hybrid classrooms team

18.01.2021

Team of the month 01/21: WU continues to grow – and this is the team that made it happen

11.12.2020

Team of the Month 12/20: The WU cost-performance accounting team

#marketing-en-2

Studying

23.08.2024

“AI can change the way we connect with consumers”

In her research, WU Professor Siham El Kihal focuses on the application of AI in marketing. In the summer semester 2024, she also started teaching a course on this topic in the Master’s Degree Program...

Marketing Marketing Master Master masterprogramm

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