Competitive intelligence

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The GE McKinsey Matrix was developed in the 1970s after General Electric asked its consultant McKinsey to develop a portfolio management model. This matrix is a strategy tool that provides guidance on how a corporation should prioritize its investments among its business units, leading to three possible scenarios: invest, protect, harvest, and divest. Understanding the … Continue reading What Is The GE McKinsey Matrix And Why It Matters In Business The post What Is The GE McKinsey Matrix A Understanding Business, Blue Ocean Strategy, Strategic Management, Competitive Intelligence, Portfolio Management, Harvard Business School, Business Leadership, Business Analysis, Business Case

The GE McKinsey Matrix was developed in the 1970s after General Electric asked its consultant McKinsey to develop a portfolio management model. This matrix is a strategy tool that provides guidance on how a corporation should prioritize its investments among its business units, leading to three possible scenarios: invest, protect, harvest, and divest. Understanding the … Continue reading What Is The GE McKinsey Matrix And Why It Matters In Business The post What Is The GE McKinsey Matrix A

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Competitive intelligence is the systematic collection of information by a company on its industry, business environment, competitors, products, and consumers. Insights are then used to help the company develop its strategy or improve its competitive position. Competitive intelligence can be assessed according to seven elements: sector intelligence, market intelligence, competitive intelligence, innovation intelligence, sales intelligence,...

Social, Market and Competitive Intelligence Lifecycle; Leveraging social media listening programs to develop market & competitive intelligence to leapfrog your competition. Experience Marketing, Multichannel Marketing, Social Intelligence, Competitive Intelligence, Sentiment Analysis, Social Media Marketing Business, Business Analyst, Change Management, Word Cloud

Leveraging Social Media Capabilities and Applications to Develop Competitive Advantage – Three Current Social Media Mega-Trends Part One – Leveraging Social Insights & Intelligence to formula…

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A comparable company analysis is a process that enables the identification of similar organizations to be used as a comparison to understand the business and financial performance of the target company. In short, we want to select companies, which present the same features as our target firm. The objective, then, is to understand the competitive...

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In this guide, you will learn how to conduct a competitive analysis: understand market trends, identify your competitors, evaluate opportunities, analyze threats to your organization, and adjust your go-to-market and positioning strategy accordingly.