Brand building

Your brand = your business, right?

The early stages of building a brand can be a lot! So in this post, I’ll share six essential steps to transform your brilliant vision into a purposeful, profitable business and brand! Whether you're starting from scratch or looking to rebrand and refine your existing business, in this post you'll learn how to turn your passion into a purpose-driven business. Includes tips on marketing strategy, selling tips, and how to build your online business.

The ground rules for branding are rapidly evolving. Social media, content marketing, the younger generation, second screening, thought-leadership and the demographic shift are just some of the many things that are challenging brands to think differently. Creating and sustaining customer trust and loyalty is more difficult than ever before. Building relationships with consumers has never been more challenging, with so much competition for their attention. Look at the constant barrage of…

Branding isn't just about a logo and colour scheme, it’s about defining and sharing a unique set of values that represent your character as a brand.

In this article, we will cover:1. What is a brand? 2. What is branding? 3. What is an identity? 4. What is a logo? 5. What does a brand identity design agency do? 6. Benefits of hiring a brand identity design agency As a branding & design agency, the most common question we get asked is, "how much do you charge for a logo design?". A lot of entrepreneurs who come to us asking this question, often are misguided thinking that their logo or website design represents their entire brand. At which…

Did you know that there's a HUGE difference between being the founder of a BRAND vs. a business? The truth is that literally anyone can start a business. You can sell products and services in exchange for money...sure! BUT to build a "brand" you have to be willing to create an image. Click the link to learn the 4 ways to start building an iconic brand.

How to Build a Personal Brand When You’re an Introvert There are so many perks to being an introvert, but in the business world, it can make things a bit trickier. Check out this post for the best branding tips for introverts.

Grow your brand! This is our 6 step process for guiding clients through a brand strategy & identity design process.

Yesterday Google announced big changes for the company. Since Google is one of the best known brands in the world, this change has caused a bit of an uproar. People are used to the way things were. Things are different now. These changes not only include leadership roles, but also in the rearrangement of architecture for Google and it’s brands. As Google has grown, they’re... Read More