Cola wars

The Rock and Roller Cola War occurred in 1989. It was when soft drinks Coke and Pepsi each ran a marketing campaign. They used rock & roll and popular music stars to interest the young teenage and adult life.

Most of Coke’s iconic “It’s the real thing” ads of the 1970s were set entire in Helvetica, but this one — perhaps the ad that debuted the campaign — has a tagline set in Times New Roman Bold, which was the brand’s advertising typeface during the previous few ye

What do Coke and Pepsi have in common? Stevia and the color green.

Logo evolution of Coke and Pepsi designer Frank Mason Robinson:

The continued success of Pepsi's Frito-Lay snacks business and solid demand overseas is helping Pepsi. But Pepsi is fighting back against Coke in the US too. It's launching several new beverage brands to try and lift domestic sales.

Coke Ad - Cola Wars - who won???

This is an example of bandwagon propaganda. Bandwagon is when people try to attract more people into doing/buying something simply because everyone else is doing it too. The picture says ,"The drink everybody loves". This is bandwagon because it says that everyone loves the coke product so more people should buy it.