Creating your brand story

Story of your brand is not only how and why you started your business. Actually, that is not it! You're NOT the hero of your brand story - your customer is. Learn how to use it to your advantage and connect with your customers to make your brand irresistible to them.

How to create a brand that consumers want to support and engage with.

By telling a compelling brand story and using emotional marketing to connect with customers, you can create a memorable brand experience that differentiates your brand from its competitors. In this article, we'll be exploring the importance of brand storytelling, emotional marketing, and how combining these strategies can help you connect with customers on a deeper level to build a strong brand.

Whenever I poll my readers, “How do I write my brand story” is the question with off-the-chart responses. Answering this question makes me giddy inside because writing your brand story requires the perfect blend of brand strategy and copywriting. [And if you’re not quite sure what a brand story actually is, make sure this post […]

If you're curious about how to write a brand story, keep reading ... because like it or not, your brand’s story is already out there: “A brand is no longer what we tell the consumer it is—it is what consumers tell each other it is,” Scott Cook said. So? Let's make sure you have a

If you’re building an online personal brand your brand should tell a story. It should be a true and authentic representation of you and your business so that you visually communicate the right message to the right audience.

Learn How to Create Your Brand Color Palette using Color Theory and understanding how to use them within your brand.

Here are 5 tips for telling your brand story on social media, so that you can leverage your brand story to create a connection with your audience.