Guerrilla Marketing

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McDonald's Billboard Gives Ridiculously Lengthy Directions to a Burger King Drive-Thru Mc Donalds Burger, Guerilla Marketing Examples, Ambush Marketing, Guerrilla Advertising, Big Ads, Publication Facebook, Clever Advertising, 광고 디자인, Street Marketing

Here is 2016's most obnoxious (but fun) billboard so far. McDonald's has more than 1,000 drive-thru locations in France. Burger King has fewer than 20. So, McDonald's is using this fact to flame-broil its rival in the most absurd fashion—by putting up a huge temporary billboard that gives driving directions to the nearest—very far away—BK drive-thru.

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Part 3 of the Connection Planning Series will explore the idea of reaching the consumer at the right time. Want to read more about connection planning, the idea of reaching the consumer when they're in the right mindset, and the idea of using the consumer's environment to enhance the message? Check out Connection Planning Part 1: Mastering the Mindset and Connection Planning Part 2: Enhancing the Environment. To recap, here's the framework we've been using: A Framework for Connection…

Mr. Clean effectively used its famous mascot and image to promote its business. It appeared on crosswalks in areas with busy foot traffic. The strip that featured Mr. Clean was whitened to stand out from the rest of the crossing strips to display the purpose of the company’s product. This eye-catching advertising clearly conveyed the company’s message. Brilliant marketing!! Agency: GREY, Germany Guerilla Marketing Examples, Guerrilla Advertising, Funny Commercial Ads, Guerrilla Marketing, Creative Flooring, Mr Clean, Clever Advertising, Funny Commercials, Sticker Printing

Mr. Clean effectively used its famous mascot and image to promote its business. It appeared on crosswalks in areas with busy foot traffic. The strip that featured Mr. Clean was whitened to stand out from the rest of the crossing strips to display the purpose of the company’s product. This eye-catching advertising clearly conveyed the company’s message. Brilliant marketing!! Agency: GREY, Germany

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