The identity for Slovenian home decor store Etis Living, designed by Tbilisi-based designer Nicole Belskaya, captures a retro spirit firmly contextualised in its contemporary climate. “I wanted to create a minimalistic brand identity but not one with no character,” Belskaya tells us, “sadly, those two are often mixed up,” she adds, wanting to shape a visual language that felt homely. “We should be fluid with our design choices,” Belskaya continues, “the most visually appealing homes are the…