Print ads design

Personal project

Discover the power of visual metaphors in advertising. Explore compelling examples, and learn how to create effective visual metaphors to enhance your messaging and ads.

While Alzheimer's disease isolates 153,000 Quebecers and that, by 2031, it is estimated that the number of Quebecers with a neurocognitive disorder will increase by nearly 70% This campaign emphasizes that caregivers are so invested in the person they love that they can become overloaded with daily tasks.

Advertising,Autodesk 3ds Max,Adobe Photoshop,Keyshot

The one thing B&T would say about IKEA's assembly instructions is they should possibly include tips on anger management.

Advertising,Graphic Design,Adobe Photoshop

Over the years, we at Bored Panda have released quite a few pieces on subpar design. And while these publications are incredibly fun to prepare and scroll through (just take a look at this one), we need to balance them out a little. After all, not every designer is an incompetent 3-year-old. Some of them are 4... light-years ahead of the competition.

Creative Advertising Campaign

Mountain Hardwear Print Advertising, 2015 / Adam Ewing, Designer

The situation The nutritional product market is a sea of sameness. DSM—a global partner and supplier of ingredients for human nutrition and health companies—needed a way to differentiate themselves from a host of competitors with many of the same offerings. The “Products with Purpose” campaign paid off that vision and value story. We created a campaign that inherently differentiated DSM by going beyond the products they sell, delivering a human benefit story. In doing so, we simultaneously…