Book swag

Have you ever gotten a bookmark or sticker with your book? How did it make you feel? Did you smile for just a second? If yes, then you have received effective author swag. When authors include small gifts with their books, they are giving away swag intended to improve the reader’s experience and lea

Have you ever gotten a bookmark or sticker with your book? How did it make you feel? Did you smile for just a second? If yes, then you have received effective author swag. When authors include small gifts with their books, they are giving away swag intended to improve the reader’s experience and lea

I’m not a big believer in print marketing materials, nor writing/author conferences (to promote your books) because: It’s a lot of time, money and effort and requires you to manually hand out your materials (and usually to other authors, not readers!) There are much better ways to market books, for much less money. I’ve been […]

Swag, also known as promotional products, can be a creative way to promote books. But you need to understand what you're buying to avoid blowing your budget!

These mini booklets are the perfect way to get potential readers interested in your novel, without you sending them somewhere else to do it. Give them a beautiful booklet they won't want to throw away, and let your opening pages do the selling for you! These mini booklets feature YOUR cover. The inside pages are comprised of up to your first 1250 words, with a final page to thank a reader for reading the sample and inviting them to read the rest, and to follow your platforms to stay in…

I often receive questions about where to get author swag (promotional author and book items), so decided to list the resources that I know are popular with authors below. Please note I do not endo…

Bonus points if you pair one of these with a book (or seven).

Author swag is one of the best ways to build loyal reader followings with your books. But how can you do so and not lose a ton of money?

The Literary Book Club