90s denim

All the celebs and influencers are doing it.

A little piece of luxury anyone can afford.

The Gap, American Vogue, March 1986.

There's nothing like peeking at old-fashioned spreads and advertisements to realize, wow, how trends change. Even though it's hard to imagine the street-style shots we study for outfit ideas amusing, not inspiring, future generations, you can bet on it happening. We were reminded of the cycle when we got to peek into the ad archives of Jordache, a denim label that owned much of the '70s and '80s fashion scene (think of it as the decades' J Brand or Rag & Bone). The snaps feature handsome…

Vintage 90's Denim Inspiration: a collection of 90's fashion icons, TV stars and magazine adds that illustrate the denim philosophy of the decade.

Singer Janet Jackson performs at the Target Center in Minneapolis, Minnesota on December 7, 1993.

What clothing did people wear in the 1990s? Research 1990s fashion here with a year-by-year timeline & 50+ pictures.

1988 stone washed denim jacket and pant

Denim / Wang Churan 1990s

Denim itself may never go out of style, but some particular styles of jeans definitely do.