Many people are confused as to what marketing truly is. To clarify, marketing is not advertising. There is so much more to this field than promotion. In fact, while advertising is important, it is merely a single part of the greater marketing mix. Marketing is about the product. It's about research, data collection, data analysis, consumer behaviour, strategy, positioning, place, people, pricing, the consumer journey, storytelling, branding, brand management, and so much more.