Reeves Regional Health
Reeves Regional Health is a Level IV Trauma Center in Pecos, Texas. RRH recently completed an $80 million replacement hospital, which opened the opportunity to refresh the brand and tell the story of RRH.
FMG developed a refreshed brand, story, and experience that aligns with the growth and direction of the health system. In addition, FMG developed the parent healthcare system name and designed a brand standards manual with guidelines for brand use and conveyance.
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Reeves Regional Health: Logo Vertical
Reeves Regional Health: Logo Vertical. FMG developed a refreshed brand, story, and experience that aligns with the growth and direction of the health system. FMG also developed the parent healthcare system name and designed a brand standards manual. #fmgdesigninc #segd #graphicdesign #brand #brandidentity #brandidentitydesign #healthcarebrand #healthcarebranding #brandrefresh #typography #design #perkinswill #perkinswill #reevesregionalhealth #reevescountyhospital #pecostexas #reevescounty
Reeves Regional Health Brand Standards: Logo Stacked (3 Color Options)
Reeves Regional Health Brand Standards: Logo Stacked (3 Color Options). FMG developed a refreshed brand, story, and experience that aligns with the growth and direction of the health system. FMG also developed the parent healthcare system name and designed a brand standards manual. #fmgdesigninc #segd #graphicdesign #brand #brandidentity #healthcarebrand #healthcarebranding #brandrefresh #typography #design #perkinswill #reevesregionalhealth #reevescountyhospital #pecostx #reevescounty
Reeves Regional Health: Logo Horizontal Stacked
Reeves Regional Health: Logo Horizontal Stacked. FMG developed a refreshed brand, story, and experience that aligns with the growth and direction of the health system. FMG also developed the parent healthcare system name and designed a brand standards manual. #fmgdesigninc #segd #graphicdesign #brand #brandidentitydesign #healthcarebrand #healthcarebranding #brandrefresh #typography #design #perkinswill #perkinswill #reevesregionalhealth #reevescountyhospital #pecostexas #reevescounty
Reeves Regional Health: Logo Horizontal
Reeves Regional Health: Logo Horizontal. FMG developed a refreshed brand, story, and experience that aligns with the growth and direction of the health system. FMG also developed the parent healthcare system name and designed a brand standards manual. #fmgdesigninc #segd #graphicdesign #brand #brandidentity #brandidentitydesign #healthcarebrand #healthcarebranding #brandrefresh #typography #design #perkinswill #perkinswill #reevesregionalhealth #reevescountyhospital #pecostexas #reevescounty
Reeves Regional Health: Previous Logo Study
Reeves Regional Health: Previous Logo Study. The previous logo, although bold, had an outdated feel with an overwhelming presence of a single color and lacked continuity with the new healthcare vision of the new hospital. In addition, the previous name, Reeves County Hospital District, was a token of the past We addressed the current name and logo for brand refinement by eliminating “Hospital District” and creating a parent brand. Several arrangements and colors palettes were explored.
Reeves Regional Health Brand Standards: Selected Pantone Colors
Reeves Regional Health Brand Standards - Selected Pantone Colors: PMS 7463, PMS 124, PMS 2110. #fmgdesigninc #segd #graphicdesign #brand #branding #brandingdesign #brandidentity #brandidentitydesign #brandstrategy #brandingstrategy #healthcarebrand #healthcarebranding #brandrefresh #brandstandards #brandstandardsguide #brandguidelines #typography #design #perkinswill #perkinswill_dal #reevesregionalhealth #reevescountyhospital #pecostexas #pecostx #reevescounty
Reeves Regional Health Brand Standards: Typography (ITC Giovanni and Frutiger)
Reeves Regional Health Brand Standards: Typography. Font families used: ITC Giovanni and Frutiger. #fmgdesigninc #segd #graphicdesign #brand #branding #brandingdesign #brandidentity #brandidentitydesign #brandstrategy #brandingstrategy #healthcarebrand #healthcarebranding #brandrefresh #brandstandards #brandstandardsguide #brandguidelines #typography #design #perkinswill #perkinswill_dal #reevesregionalhealth #reevescountyhospital #pecostexas #pecostx #reevescounty
Reeves Regional Health Brand Standards: Multiple Spreads
Reeves Regional Health Brand Standards: Multiple Spreads. #fmgdesigninc #segd #graphicdesign #brand #branding #brandingdesign #brandidentity #brandidentitydesign #brandstrategy #brandingstrategy #healthcarebrand #healthcarebranding #brandrefresh #brandstandards #brandstandardsguide #brandguidelines #logo #logodesigner #logodesign #identitydesign #typography #design #perkinswill #perkinswill_dal #reevesregionalhealth #reevescountyhospital #hospital #pecostexas #pecostx #reevescounty
Reeves Regional Health Brand Standards: Spread Example (Detail)
Reeves Regional Health Brand Standards: Spread Example (Detail). #fmgdesigninc #segd #graphicdesign #brand #branding #brandingdesign #brandidentity #brandidentitydesign #brandstrategy #brandingstrategy #healthcarebrand #healthcarebranding #brandrefresh #brandstandards #brandstandardsguide #brandguidelines #logo #logodesigner #logodesign #identitydesign #typography #design #perkinswill #perkinswill_dal #reevesregionalhealth #reevescountyhospital #hospital #pecostexas #pecostx #reevescounty