Gortex style

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mood board made in c a l i f o r n i a http://www.pinterest.com/slufoot/ Instagram: @slufoot 𝘥𝘰𝘦𝘴 𝘯𝘰𝘵 𝘰𝘸𝘯 𝘢𝘯𝘺 𝘪𝘮𝘢𝘨𝘦 𝘶𝘯𝘭𝘦𝘴𝘴 𝘰𝘵𝘩𝘦𝘳𝘸𝘪𝘴𝘦 𝘴𝘵𝘢𝘵𝘦𝘥

Bodega's Unofficial History of Gore-Tex – Bodega Santiago, Weekend Hiking, Vintage Patagonia, Hiking Fashion, Hiking Women, Hiking Outfit, Outdoor Wear, Outdoor Style, Mountaineering

How did a technical fabric become a brand name so recognized that it appears alongside the luxury brands dropped in rap lyrics to this day? Gore-Tex is in the rare pantheon of consumer brands that have transcended its core market to reach pop culture status - most notably, Gore-Tex is the label of choice for George

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