Kraft Heinz

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Agency: Unified BrandsCreative Director: Alex ButenkoDesign Director: Melissa DoriaAnimator: Matthew ChanLocation: New ZealandProject Type: ProducedClient: Kraft Heinz AustraliaProduct Launch Locat…

Clio Advertising Awards

The project includes updates to the logo, visual identity, packaging and touchpoints and is the first ever global masterbrand for the 151-year-old company.

What Happened to The Kraft-Heinz Merger? The merger between the H.J. Heinz Company and Kraft Foods Group was approved by each company’s Board of Directors and shareholders in the b

The FMCG giant plans to slash agency fees and simplify innovation, while increasing media support for its biggest brands, as part of a three-stage turnaround strategy kicking off this year.

Bringing the condiment king’s iconic “keystone” shape to the forefront, the agency has tweaked the logo, identity, packaging and more to better convey its “simple greatness”.

A year since launching their first ever Pasta Sauce that was ‘Ridiculously Late’ to the market (but ‘Ridiculously Good’), Kraft Heinz New Ventures announces one of the most unexpected partnerships of the year. Household favourite Heinz has teamed up with premium vodka brand Absolut Vodka to make the dreams of Pasta alla Vodka lovers come true, launching the UK’s first tomato vodka pasta sauce in a limited-edition launch unveiled today. The much-loved recipe is launching to the masses in…

Victoria Day, the penultimate Monday in May, marks the unofficial start of summer in Canada. It falls no later than May 24, and is often referred to as "May Two-Four," which doubles as a reference to a case of twenty-four beers—many of which are consumed over the long holiday weekend. For this year's Victoria Day,