A logo should be unique. It's job is to act as a memorable symbol that could be used to identify a brand. Because of that, a little mystery is okay. Logos tend to work best when they conceptualize an idea rather than literally depict it. This graphic is the combination of 3 stacked Es, representing a spine. Pilates is all about spine health. Inviting brand design, timeless logo design, graphic design, logo inspo, branding, logo design, identity design, simple branding inspo, typographic logo