Color, color theory, small business, boutique, rainbow clothes, hues, saturation, lightness, complementary colors, primary colors, secondary colors, tertiary colors, color wheel, Pantone, color psychology, branding, fashion, apparel, style, trends, customer preferences, marketing, merchandising, color coordination, fashion design, color schemes, monochromatic, analogous, triadic, tetradic, pastel, vibrant, gradient, seasonal collections, unique, color symbolism