Product marketing

Discover the power of visual metaphors in advertising. Explore compelling examples, and learn how to create effective visual metaphors to enhance your messaging and ads.

11 Ways to Create Hype Around a New Launch - Elle & Company business ideas #smallbusiness small business ideas wahm ideas

Of course, I am talking about the size of the market, a key variable to understand the potential of a project. But calculating it is not easy: it is difficult to find data and there are several ways…

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The unique selling proposition or unique selling point (USP) is something that differentiates your products and services from that

101 Small Business Promotional Ideas for your small business that will get you attention, free publicity and big sales.

If you want to acquire customers for less than your competition, you need to be creative. We show you 104 super creative marketing ideas for you to use.

When packaging is simple yet packs a punch, it quickly impacts consumers can make or break a sale. HeyHey’s packaging by Seachange is beautifully minimalistic, yet the oversized typography and eye-catching color combinations are likely to earn consumers’ attention quickly. In fact, before I even knew what type of beverage came inside these funky cans, […]