Museum branding

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Korea Logo, Museum Branding, Museum Identity, Contemporary Art Design, Contemporary Logo, Museum Logo, National Art Museum, Art Galleries Design, Branding Identity

The corporate identity for South Korea's National Museum of Modern and Contemporary Art aims to simplify communication. To achieve this, the full name was abbreviated with the majuscules “MMCA”. A wide colour spectrum in combination with an adaptable image language allows it to 'emotionally' appeal to the target group. In visual aspects, the logo tries

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