Display & Video 360
EMX Digital renamed Cadent Aperture MX
Estimated September 2024
Sub-exchange EMX Digital will be renamed Cadent Aperture MX in reporting.
Regulatory Operating Costs and Total Media Cost metrics will be incompatible with YouTube report metrics and dimensions
Estimated October 2024
DST/ROC (Regulatory Operating Costs) and Total Media Cost metrics will be incompatible with reports configured with YouTube specific metrics or dimensions. The following metrics will be incompatible for each currency version (Partner Currency, Advertiser Currency, or USD):
- Regulatory Operating Costs
- Total Media Cost
- Total Media Cost eCPC
- Total Media Cost eCPM
- Total Media Cost Viewable eCPM
These are in addition to the following metrics which are already incompatible with YouTube-specific metrics and dimensions for each currency version (Partner Currency, Advertiser Currency, or USD):
- Total media Cost ePCA
- Total media Cost ePCA (PC)
- Total media Cost ePCA (PV)
Starting October 1, 2024 relevant metrics will be removed from existing YouTube reports (saved and scheduled). Newly created reports configured with YouTube-specific metrics or dimensions will be unable to include these metrics. We recommend using Media cost metrics instead, which can be added to the fees to calculate the total costs.
Changes to MRC accredited metrics
Estimated October 7, 2024
In the week starting October 7th, 2024, a change to how invalid impressions are counted will affect the following MRC accredited metrics:
- Invalid Active View Eligible Impressions
- Invalid Active View Measurable Impressions
- Invalid Active View Viewable Impressions
- Active View: Impression Distribution (Not Measurable)
- Active View: Not Measurable Impressions
- General Invalid Traffic (GIVT) Active View Eligible Impressions
- General Invalid Traffic (GIVT) Active View Measurable Impressions
- General Invalid Traffic (GIVT) Active View Viewable Impressions
- Invalid Begin to Render Impressions
- General Invalid Traffic (GIVT) Begin to Render Impressions
- Inactive Impressions
Specifics will be detailed in your Display & Video 360 notifications prior to the change.
Learn more about metrics in reports and MRC accredited metrics in reports.Campaign Manager 360
Zip code format changing
Estimated September 2024
The Zip code format in reporting will be changed from integer to string.
