Baddie winkle

Kate Bones reveals all

She's been "stealing your man since 1928," has her own beauty collection at Sephora, 3 million followers on Instagram, and Rihanna and Miley Cyrus are her fans. Meet Helen Ruth Elam van Winkle, also known as Baddie Winkle - a 95-year-old Southerner Instagram icon who became an internet sensation back in 2014.

The year of grannies in fashion campaigns is off to a strong start. 80-year-old novelist Joan Didion kicked things off earlier this year as the model in Celine’s recent ad campaign, Joni Mitchell then became the face of YSL, and now Baddie Winkle, an 86-year-old grandmother and Instagram sensation, is the newest model for the DimePiece L.A. brand.

Online brand Missguided is a teenage favourite, known for its affordable Kylie-Jenner esque bodycon dresses, overly distressed denim and crop tops and bodysuits.

The design duo behind Australian brand Discount Universe has hit out at Miley Cyrus, claiming the heavily sequinned costumes she wore to host the MTV VMAs were a rip-off of their designs

Baddie Winkle in OMIGHTY

When you get past 60, it's tough to keep a youthful spirit when the culture around you screams "old"! But not when you're Baddie Winkle.

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Helen “Baddie” Van Winkle Baddie Winkle, the 95-year-old great-grandmother and social media superstar from Kentucky, has been running (and pioneering!) the grandfluencer game for years. Her colorful and vibrant presence online has garnered the support of over 3 million loyal followers. Helen said of her fight against ageism, “Older people are kind of overlooked. I think I started a trend that an older person could have as much fun as a 20-year-old and look as a 20-year-old! I think,