(Spring 2020) Discussion: Building Buzz
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Stabilo's "Highlight The Remarkable" Campaign Keeps Taking Credits On Social Media
Molly M. Spring 2020 - Section 1. This advertisement for highlighters is a wonderful take on highlighting influential historical figures. By literally "highlighting" the page, the campaign ads a simple element of prioritizing the main idea of the story. The ad compares concrete ideas and elevates them by adding additional imagery to the powerful message in order to inspire those that view it.
This "Game Of Thrones" Ad Is The Best Print Ad Of The Year
Molly M. Spring 2020 - Section 1. This "Game of Thrones" advertisement showcases the use of an unexpected idea in a new and exciting way. This seemingly full-page advertisement is actually concentrated in the bottom right corner, but the shadow of the dragon expands across the entire page. This concrete idea of the shadow draws interest and excitement before the release of a new season.
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Molly M. Spring 2020 - Section 1. This Lego ad is simple yet intriguing. The ad compares two concrete items, Lego pieces and the airplane in an unexpected manner. By showcasing the shadow of the plane, two Lego block are transformed, just as they would be by a child's mind. The image is powerful because it shows the opportunity in the simplicity of Lego's products.
Fresh Like Heinz
Anfernee Y. Spring 2020 - Section 001. a classic bottle of Heinz ketchup horizontally sliced with a tomato on top, and white text reading “No one grows ketchup like Heinz.” A simple advertisement, the combination of text and picture reveals insight into the values of the targeted consumer. Ketchup is generally loaded with sugar and preservatives, however the ketchup bottle, sliced like a ripe tomato, signifies freshness. Created by: wordpress.com/author/alm544/
Share A Coke
Anfernee Y. Spring 2020 Section 001. Share A Coke. The idea for the share a Coke name generator came from Lucie Austin and Jeremy Rudge, who were looking for a great marketing idea for summer Coke advertisements in Sydney in 2011. Over that summer, 250 million personalized Coke bottles or cans were sold. This is an exceptional achievement, considering there are only 23 million people in Australia. Created by : designyourway.net
Better With Bernie
Anfernee Y. Spring 2020 - Section 001. Bernie Sanders Presidential Ad Campaign. 2020 elections are underway and many candidates are pushing their campaigns on Americans. Bernie Sanders is leading the Democratic Nomination so far but he is not the only one pushing ad campaigns. Created by: http://sites.middlebury.edu/
Inclusion Starts With I (Voiceover)
Michelle G. Spring 2020 – Section 1. #inclusionStartsWithI. Accenture released a video in 2017 to promote a conversation around inclusion in the workplace. The video shows Accenture associates sharing conscious and unconscious bias with candor and transparency. Information with the video encourages viewers to visit Accenture’s social media platforms to learn how to make a difference.. Inclusion Starts With I (Voiceover)
Julia M. Spring 2020 Section 1 - This ad is for Burt's Bees Lip Balm/Lipstick. It shows various shades of their lipstick and reads in large print "I am not synthetic." In smaller print, the ad says that Burt's Bees Lipstick brings out natural beauty because of how their products are naturally made. This ad makes consumers reconsider what goes into the products they are using.
MENstruation | Thinx
Kathrine M (Spring 2020) Section 1: " MENstruation/ Thinx: 2019 BBDO advertising. This ad was a world reimagined in men had periods. I thought the ad was very well done, super inclusive and captures the essence of struggles women go trough especially with just getting your period for the first time.
(Spring 2020) Discussion: Building Buzz in the 21st Century and Beyond
Jena W. Spring 2020 - Section 1. "Save the wineries. Wine not take Metro?" ad created by Metro in 2019 to persuade commuters to take the metro instead of driving because it saves CO2. This is extremely clever relating it to wine which the majority of people love. Especially, working adults. It is simple, concrete, and unexpected. The message is easy to understand, memorable, and unexpected because you wouldn't naturally think to relate wine to saving CO2. Definitely a genius idea.