Sharing economy

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Some call it the gig economy. Others call it the peer economy. Others, the collaborative economy, or "collaborative consumption." Still others, the sharing economy. Tomayto, tomahto. More important than what it's called is what it is. As Fast Company contributor Rachael Botsman pointed out in a now-classic article on the topic, the sharing economy has

Check out the latest trends and global marketing strategies of a couple of the biggest names in the sharing economy!

Here are three key responsibilities every successful entrepreneur has on their hands.

Sharing economy isometric 2×2 design concept with compositions of people sharing food books and household appliances vector illustration

A look at how the sharing economy positively and negatively affects our world.

Airbnb may have won the latest round in its legal battle this week, but it’s clear the backlash against the sharing economy is just beginning. It’s not surprising. Google the term and you’ll find headlines mentioning the sharing economy in nearly every major publication and news site — just in [...]

What do you call an entrepreneur that’s also a micro-entrepreneur, and leveraging sharing economy websites to generate income needed to support their startup ventures? A new classification is needed to describe this growing population being empowered to take increased professional risk by peer-to-peer marketplaces such as Airbnb, TaskRabbit, and Lyft, to name a few.

Providing general content to a wide audience on social media usually doesn’t work. But imagine the success if you shared content relevant to each of your targeted audiences? You don’t need to start from scratch. Get into group think.

Startups like Uber and Airbnb, which form the core of the new "sharing economy," can have a particularly positive effect on people with lower incomes.