Problem: Low user engagement. Solution: Take care of the user's journey on the site. Understand the users’ goals and motives and think about how you can meet their expectations. Learn how they feel about your platform and what they want to get. Evoke positive emotions at each stage of the customer journey. Starbucks can serve as a very good example of a Customer Journey Map. Starbucks | customer journey map | ux design | ux ui | ux ui design