Barstool Sports

Barstool Sports

Online Audio and Video Media

New York, New York 200,891 followers

About us

Barstool Sports is one of the most influential lifestyle brands in America. With a rich 20-year history, Barstool Sports has one of the most highly coveted, fiercely loyal, and incredibly engaged audiences, which has put Barstool at the top of the charts. Barstool Sports is the preeminent digital sports media brand that has established an extremely influential and deeply authentic voice. Barstool Sports creates innovative content with massive distribution on multiple platforms, including web, apps, podcasts, radio, video, social, events, pay-per-view, subscription, and TV to an incredibly engaged audience. Barstool Sports reaches a hyper-engaged audience of 66+ million monthly unique users, with 46% of men and women in the coveted 18-34 age demographic. Barstool steals the spotlight in cultural moments. Their presence at major sporting events drives more awareness, engagement, and viewership in younger demographics than any other media brand. Barstool Sports and its founder, Dave Portnoy, consistently ranks as the #1 most influential social media account at major sporting events like the Kentucky Derby, Super Bowl, PGA Championship, U.S. Open Golf, Stanley Cup Finals, NASCAR's Daytona 500, and more.

Website
https://www.barstoolsports.com
Industry
Online Audio and Video Media
Company size
201-500 employees
Headquarters
New York, New York
Type
Privately Held
Founded
2003
Specialties
Production, Media, Merchandising, Comedy, Sports, Advertising, E-Commerce, and Mobile

Locations

Employees at Barstool Sports

Updates

  • View organization page for Barstool Sports, graphic

    200,891 followers

    This past weekend, 10,000+ people came together to enjoy the greatest gathering of pizzerias ever at the second annual One Bite Pizza Festival. This sold-out, viral event at Randall's Island showcased some of the most iconic pizzerias in the country. It's hard to believe what this has turned into. A huge thank you to Tommy John and all our amazing partners for making this unforgettable celebration of pizza and small business possible! Medium Rare

  • Barstool Sports reposted this

    View profile for Ryan McDermott, graphic

    SVP, Head of Sales at Barstool Sports

    Incredible Year 2 of One Bite Pizza Fest with 10,000 pizza lovers in attendance. And the best part is giving back to the local small business community and rebuilding the legendary Santillo's Pizzeria that burned down this past Spring. Thanks to our amazing partners @ Tommy John Bilt Rewards Proper Wild GALLO for your support and to the great team at Medium Rare for blowing this out of the water! We're onto next year...

    View organization page for Barstool Sports, graphic

    200,891 followers

    Thank you to everybody who came to One Bite Pizza Fest this weekend. We had 10,000 strong show up to celebrate pizza and small business. See you next year.

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  • View organization page for Barstool Sports, graphic

    200,891 followers

    Your fall flavor MVPs have arrived. Whether you’re tailgating in the crisp autumn air or cheering from the comfort of your couch, Stella Blue Coffee’s new Maple Pumpkin Pie and Apple Crumb Cake blends are the ultimate game day companions. Maple Pumpkin Pie delivers a combination of creamy, classic pumpkin pie, with buttery pie crust and a touch of sweet maple syrup. Apple Crumb Cake features delicious flavors of sweet apple, cinnamon and brown sugar, all wrapped up in a rich, buttery crumb finish. Available in both ground coffee and K-Cup varieties, these seasonal flavors will fit seamlessly into your game day coffee routine. Grab Stella Blue Coffee’s limited-edition fall flavors today at stellabluecoffee.com.

  • Barstool Sports reposted this

    View profile for Samantha Gosman, graphic

    Manager, Account Strategy at Barstool Sports

    It’s been such a pleasure partnering with DraftKings Inc. for the last seven months and there’s no better way to kick off the NFL season than with one of the most creative commercial spots our branded content team has produced. Huge shoutout to Tara Botwinick Alyssa Ahrens Chris D'Agostino Mary Beth Gambke Nicholas Mulcahy Sigal Levine Ethan Shibutani Ben Stepansky Max Curewitz Jason Bryer Emily Crowell (Driscoll) for bringing this to life and excited for what’s to come. The crown is yours!

  • Barstool Sports reposted this

    View profile for Brian Fitzsimmons, graphic

    Director, Licensing & Business Development at Barstool Sports

    Thanks to a lot of hard work with our great partners at Virtual Dining Concepts over the last several months, Pardon My Cheesesteak is ready for its biggest football season yet, when we'll be reaching more consumers than ever before. We're so excited that hungry fans will find PMC food trucks and concession stands in various big-time football stadiums this weekend and each week throughout the fall/winter. Having multiple locations at Alabama, Baylor, Texas, Texas A&M, TCU, Arizona State, USC (just to name a few) college stadiums — as well as some NFL stadiums — shows how the brand continues to become more ingrained in the sports world and, more specifically, synonymous with fans' go-to gameday food. We've also doubled our direct database since the Super Bowl, thanks to deploying new marketing strategies, increasing distribution, and experimenting with expansive menu options that fans have come to love (s/o "The Max Special"). Championships are won in the offseason, right? Saturday can't come soon enough. pardonmycheesesteak.com

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      +3
  • View organization page for Barstool Sports, graphic

    200,891 followers

    The Barstool Golf Time app is still running its biggest promotion yet, The Riggs Cottage Giveaway, in which we're giving away a two-night stay at the Fore Play podcast co-host's cottage on Pinehurst No. 2 for one lucky winner and up to seven friends. Here's how to enter: Download the Barstool Golf Time app, book a tee time through the app, and play at least one round. The more rounds you play through September 30, the more entries you get. For this week only, your entries will be worth DOUBLE. On October 1, we will select our lucky winner. Get on the Barstool Golf Time app, and start booking and playing with us. The more you play, the better chance you'll win the perfect golf weekend trip. Good luck. Get the app ➡️ https://lnkd.in/ejaMP-Zi

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  • View organization page for Barstool Sports, graphic

    200,891 followers

    Dave Portnoy and Barstool Sports have teamed up with The Original Muck Boot Company for a collaboration that perfectly blends style with functionality. This partnership offers a unique spin on the classic Muckster Lite clog, tailored specifically for fans of Barstool Sports and those who enjoy outdoor activities. With previous Muck Boot releases focusing on durability and comfort in rugged conditions, this limited edition collection brings a more casual and playful side to the brand without sacrificing performance. Each pair includes six custom tokens, symbolic of Barstool's most significant moments, adding a personalized touch that makes these clogs a must-have for any fan. Charms include a portrait of Dave's dog, Miss Peaches, a slice of pizza, Nooner branding, and more. READ MORE: https://lnkd.in/eMFcVtC2 SHOP: https://lnkd.in/erCapD8d

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  • View organization page for Barstool Sports, graphic

    200,891 followers

    Since bringing Stella Blue Coffee to market, we’ve proudly donated nearly $100,000 to PAWS Chicago, the largest no-kill animal shelter in the Midwest. Big Cat’s dog, Stella, was adopted from PAWS, which makes supporting this incredible organization even more meaningful to us. We’re also very thankful to everyone who has purchased our coffee. Together, we’re making a real difference in the lives of countless lovable furry friends. Adopt don’t shop. Visit stellabluecoffee.com and pawschicago.org to learn more.

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Funding

Barstool Sports 2 total rounds

Last Round

Corporate round

US$ 163.0M

See more info on crunchbase