Introducing Decipher Health, our new cognitive artificial intelligence (AI) solution designed to optimize communications impact and stakeholder engagement across patient, advocate, healthcare provider, health decision makers and analyst communities! Decipher Health is the third AI offering of its kind by Burson and Limbik and is delivered via WPP Open, WPP’s intelligent marketing operating system powered by AI. Learn more: https://lnkd.in/duBC-JiH
About us
Burson is the global leader in communications, purpose-built to create value for our clients through reputation. We reinvent how reputation creates competitive advantage for our clients, so they can lead today and far into the future.
- Website
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https://www.bursonglobal.com/
External link for Burson
- Industry
- Public Relations and Communications Services
- Company size
- 5,001-10,000 employees
- Headquarters
- New York
- Type
- Public Company
Locations
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Primary
New York, US
Employees at Burson
Updates
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Our Global CEO Corey duBrowa and Global Chairman AnnaMaria DeSalva joined the CommPRO PR Masters Podcast to share their own journeys and discuss how Burson is shaking up the PR industry. From redefining creativity in communications to leading global PR innovation, they explore the future of the industry and what sets Burson apart. Listen now: https://bit.ly/4dVvjG6
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Burson has been named a 2024 Global Top 100 Inspiring Workplace! Congrats to our teams across the globe for making Burson a truly PeopleFirst workplace! Read more: https://lnkd.in/eN3UGsv3 Inspiring Workplaces
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We are helping clients unlock today’s biggest challenges by bringing together the power of creativity and reputation. At Burson we are asking the complex questions and delivering out of the box ideas for our clients and the brands we represent. Watch the full video: https://lnkd.in/g3jUKY2Q #Burson #oncreativity #bursonvideoseries #globalleaders Corey duBrowa AnnaMaria DeSalva Simon Shaw Azurée S. Montoute-Lewis Randa Stephan Michelle Hutton Brooke Hovey
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We're extremely proud of this work as part of WPP Open X and the 2024 Paris Olympic Games. #Paris2024
Just in time for the #Paris2024 Opening Ceremony, we launched "Hello World", the global soundtrack for the Paris Olympic Games🎵 WPP Open X, led by Burson, collaborated with the International Olympic Committee and The Coca-Cola Company to bring the track to life. Performed by the iconic duo Gwen Stefani and Anderson .Paak, the song captured the spirit of the Games and became a global sensation. Listen now👇🥇 Want more Olympic-level creativity? Find out more about the extraordinary campaigns delivered by WPP agencies at this year's Olympic and Paralympic Games 👉 https://ow.ly/u22750SL8zV
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We are Burson. Read more: https://lnkd.in/era2wguY Corey duBrowa
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Reputation matters. And at Burson, we help clients build and protect theirs by lighting the way towards transformative ideas that create culture and influence opinion. Watch the full video: https://lnkd.in/erZ-y35K Grant Toups Sara Gourlay Chad Latz #Burson #onreputation #bursonvideoseries #techandinnovationleaders
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Congratulations to our Global CEO Corey duBrowa for being named to the PRWeek Hall of Fame, Class of 2024! Corey will be honored with five other inductees who have made outstanding contributions to the PR industry over the course of their extensive careers on November 20 in New York City. Learn more: https://lnkd.in/eUgKj7Qc
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“Although significant, physical damage caused by natural disasters represents a fraction of what businesses should prepare for with regard to climate change. The companies that are best positioned to communicate around climate issues have governance infrastructures in place to identify, assess, and manage climate-related risks and opportunities. Many companies are leveraging frameworks like the Task Force on Climate-related Financial Disclosures (TCFD) to understand where they are falling short in their management processes. If a company isn’t managing climate risks properly, its communications team is also probably not prepared to field questions from key stakeholders, including investors, insurers, and the media.” Elle Engelhard (VP, Corporate Affairs, Burson U.S.) shares the importance of identifying the risks of climate change and the need for companies to have the governance infrastructures in place to address it. To learn more about the Decipher Index, our cognitive AI platform predicting top global trends, visit DecipherIndex.com. Limbik #climatechange #trendingtopics
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Creative. Confident. Cut-through. At Burson, we’re reinventing how reputation helps our clients lead. Watch the full video: https://lnkd.in/erZ-y35K Kristine Boyden Brian Burlingame Craig Buchholz HS Chung Scott Wilson Bashar AlKadhi Adrian Warr #Burson #onreputation #bursonvideoseries #regionalleaders