LiveRamp

One in four media dollars is wasted. But it doesn’t have to be this way! LiveRamp PMM Chelsea Heredia (Eaton) lays out exactly how to stop wasting media dollars and start maximizing ROI in our new episode of 'Here's the Deal...' 💸

Introducing Bonbon's Open Identity Manager: Revolutionizing Cookieless Monetization for Publishers Today, we're excited to unveil the Open Identity Manager (OIM), our latest innovation designed to help enterprise publishers like a360media stay ahead in the cookieless future. In partnership with LiveRamp, The Trade Desk, and other cookieless ID providers, OIM is now an integral part of Bonbon’s platform, empowering publishers to boost registration and enhance monetization with privacy-centric identifiers. With OIM, publishers can simplify and automate the generation of server-side cookieless IDs seamlessly integrating with major identity standards like RampID, ID5, and UID2. Bonbon’s OIM module not only simplifies the standing up a publisher Single Sign-On (SSO)  but also offers native integrations with ESPs and GDPR-compliant data collection – all while driving significant increases in CPMs. We’re already seeing incredible results: a360media has leveraged Bonbon to increase cookieless CPMs by over 250%, demonstrating that our platform is not just about better monetization—it's about re-enabling addressable advertising in a post-cookie world. This launch underscores Bonbon’s commitment to creating a more rewarding web for consumers and a more profitable future for publishers. As the challenges of cookie deprecation continue to intensify, Bonbon is here to offer a transparent, effective, and scalable solution. Special thanks to Lucy Rogers and Travis Clinger and the partnership team at LiveRamp, and to Andy Wilson and his forward-thinking teams at a360media, for embracing this transformative approach. Stay tuned—this is just the beginning. When it comes to solving the cookie problem, Bonbon is bringing something even sweeter to the table. 🍬 You can read more about the OIM launch here: https://lnkd.in/gEy75iUz?

What does advancing the industry mean to you? We asked industry leaders to share their vision. Up next, LiveRamp CEO Scott Howe. At #ADVANCESmartly24, Scott Howe will dive deeper into how the future of advertising can balance creativity with technology, while staying privacy-focused and impactful. Get ready for insights that challenge the status quo and push the industry forward: https://bit.ly/3YV5aCv

What's the deal with clean rooms? Spoiler: it's not about tidying up your space. Welcome to "Here's the deal..." our brand-new video series that makes data collaboration and ad-tech trends as simple as they should be. In each short episode, a LiveRamp expert untangles topics and turns them into actionable insights. In this first episode, VP of Product, Matthew Karasick, breaks down the buzz around clean rooms.

Our Chief People & Culture Officer, Sharawn (Connors) Tipton, knows that the future of work is here, and it’s all about collaboration and innovation. Dive into her conversation with Business Insider about how we're navigating the future of work, AI, and the critical role of leadership in these transformative times. Change is inevitable—let's make it meaningful. https://bit.ly/3zcWg8U

🥹 Proud moment: LiveRamp has been named a finalist in "Best Measurement or Analytics" in the AdExchanger Awards! Innovative solutions like the LiveRamp Clean Room and our Conversions API integrations are helping the industry solve its biggest measurement challenges, providing deeper insights from start to finish.

Plot twist: Your data just got cast in Netflix’s next big hit! 🍿 LiveRamp is powering privacy-centric clean room measurement for Netflix! We're helping advertisers connect their data to Netflix's premium inventory to unlock audience overlaps, post-campaign reach and frequency, and last-touch attribution, all without data leaving a secure environment. With the LiveRamp Clean Room, powered by Habu, brands get the holistic insights they need to accelerate ROI. Now that's what we call a binge-worthy strategy! 📺💡

We’re LIVE with Travis Clinger, Chief Connectivity and Ecosystem Officer at LiveRamp on the #EcosystemAces podcast - hosted by Chip Rodgers, Chief Partner Officer at WorkSpan

Big news from Chrome on 🍪 🍪 🍪 The good news is that marketers can get the best of both worlds: the reach of authenticated inventory across cookieless browsers, CTV, and more + cookie-based reach on Chrome. Every marketer should be doing both. As Travis Clinger, LiveRamp Chief Connectivity and Ecosystem Officer outlines in this blog, cutting-edge marketers have implemented cookieless solutions that offer better performance than those powered by third-party cookies alone. Plus ⬇️ “Marketers want to reach consumers where they’re spending time, and that’s increasingly on CTV and mobile apps – two of third-party cookies’ most glaring blind spots. Cookies’ strength, open web programmatic advertising, is just one of the many channels where marketers need to engage their customers” ➡️ Read more about LiveRamp’s perspective on Google’s announcement and discover how we’re working hard to make every consumer experience addressable and measurable: https://bit.ly/46gMvCK

🎯 Are you ready to supercharge your advertising campaigns? Join Dynata and LiveRamp for a webinar on leveraging attitudinal data to enhance your campaign targeting. Join our 45-minute webinar to discover: 🚀 Strategies to seamlessly integrate attitudinal data into programmatic buying for maximum impact. 🔍 How brands and agencies can create their own first-party data while staying privacy-compliant. 📊 Holistic measurement techniques to evaluate the effectiveness of your new audience approaches. 💼 Real-life case studies of brands that have successfully built massive, high-value audiences with attitudinal data. 👇 Register today.