🚨🇺🇸 Watching the debate tonight? We’re watching CPM trends. Election season means conversations are heating up, and brands need to be prepared to navigate the media buzz. 🔥 Here's where you can tune in: 📅 Date: September 10 (Today!) 🕗 Time: 8:00 PM CT 📺 Where to Watch: ABC, Disney+, Hulu, and ABC News Live Make sure you’re not just watching the debate—keep an eye on your campaign activity to ensure you’re ready for the media surge following tonight’s event. Not sure where to start? That’s where our 2024 Election Insights Dashboard comes in! 📊 Our dashboard provides access to: • Media Spend and CPM Trends by Platform • Election Year Spend Trends by Industry • Political Advertising Trends by Affiliation 👉 Check out the dashboard in the comments below to stay on top of campaign impacts. #PresidentialDebate #Election2024 #BrandSafety #MarketingStrategy #ElectionYearMarketing #PoliticalAdvertising #MarketingInsights #Q3Trends #ElectionInsights
New Engen, Inc.
Advertising Services
Seattle, Washington 25,622 followers
New Engen is a digital marketing agency driving impact for brands across every phase of the customer journey.
About us
New Engen is a digital marketing agency driving impact for brands across every phase of the customer journey – maximizing it, measuring it, and repeating it. Through a genuine passion for building brands, a relentless desire to challenge the status quo, and deep digital expertise across hundreds of brands and verticals, we put our clients on the cutting edge of what’s possible in digital marketing.
- Website
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http://www.newengen.com
External link for New Engen, Inc.
- Industry
- Advertising Services
- Company size
- 201-500 employees
- Headquarters
- Seattle, Washington
- Type
- Privately Held
- Founded
- 2016
- Specialties
- Digital Marketing, SEM, Google Shopping, Facebook, Instagram, LinkedIn, SnapChat, Twitter, Digital Advertising, Amazon, Technology , Marketing Experimentation , Creative, Consulting, Strategy + Execution, Strategy, Research, and Insights
Locations
Employees at New Engen, Inc.
Updates
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New Engen, Inc. reposted this
What can over 1,700 influencer campaigns teach you? Discover the secrets in our ultimate guide to crafting content that delivers results. From defining goals to selecting the right influencers, we break down how Acorn creates standout campaigns that elevate brands and drive real impact. 🔗 Want to learn how it’s done? Link in the comments! #InfluencerMarketing #MarketingStrategy #ContentCreation #BrandSuccess #CampaignStrategy
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New Engen, Inc. reposted this
School is back in session, I'm excited to be back in Boston this week for INBOUND 24! 🎉 Ready to soak in knowledge from experts in their fields, Jay Schwedelson for all things email marketing, Claire Wasserman, Cameron Adams on creative innovations with AI, and more this week. Let's see how high my step count will be after today. 😅 #INBOUND
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We’ve just rolled out a game-changing innovation to help brands get even more out of their Meta Advantage+ Shopping campaigns. The New Engen Bid Multiplier has entered the chat. 👀 Our proprietary Bid Multiplier optimizes bids for high-value segments like location, demographics, and placement, and early results are already impressive—with early results showing: 💥 +12% ROAS & 13% more revenue for an outdoor apparel brand 💥 +99% ROAS & +123% revenue for a luxury beauty brand 💥 -12% CPA for a premium running brand By tapping into Meta’s Bid Multiplier API, our clients are getting an edge, optimizing campaigns to drive higher returns and boost average order values. 🔥 Want the full scoop? Check out the press release in the comments below! ⬇️ #DigitalMarketing #MetaCampaigns #ROAS #CustomerSegmentation #PaidSocial #AdvertisingInnovation
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New Engen, Inc. reposted this
Vegas, here we come! 🎉 Acorn will be at Groceryshop October 7-9. We’re excited to dive into all things grocery and retail innovation. Will you be there? Drop a comment — coffee’s on us! ☕👇 Catch our team at the event: 👉 Ali Smith 👉 Rachel Bennington 👉 Candice Evans Gray 👉 Hunter Poole 👉 Aimee Goeman 👉 Melanie Kegley 👉 Abbie Nicholson 👉 Noah Stone 👉 Ali Pew 👉 Kaleb Doss 👉 Ashley Leslie 👉 Aislinn Blankenship 👉 Amanda Crabtree 👉 Erin Amundson #GroceryShop2024 #ShopperMarketing #RetailInnovation #CPGMarketing #GroceryIndustry
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New Engen, Inc. reposted this
Has your organic search volume fallen off in the last 1-2 years? If so, you are not alone. But why? And what can you do about it? Our [State of Integrated Search - 2024 Report] is 🌶 HOT 🌶 off the press and helps answer this question and many more. What jumps out to me is how the evolution of search broadly has created massive strategic opportunities for brands. One common POV is that Search is now a race to the bottom. An alternative POV is that there will be more opportunities in "search" in the next 3-5 years than there ever have been. As an optimist, I prefer the latter option :). Ross Collins just delivered this content today at one of our client's All Hands meeting. Some of the key topics we hit on: - The rapidly shifting SERP and impacts to organic - How the Mobile SERP differs from Desktop - How AI will or won't impact search behavior, origin etc. - Potential impacts of the Google Anti-trust case - Gen Z & Changing Search behaviors - What you can do about all of this! If you are interested in talking through the content, DM me. I'm also working on an easy way to share some of the evergreen content. Major shoutouts to Ross Collins and Alexander White for the research and synthesis they put into this content New Engen, Inc.
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New Engen, Inc. reposted this
I am still on the hunt for two roles for my team: a lead analyst and a marketing analyst. If you have marketing analytics experience, are curious, proactive, and resourceful, please apply!
New Engen is #hiring! I am looking for a Lead Analyst and Marketing Analyst to join our growing team at New Engen. EST or CST highly preferred Marketing/Advertising experience a must! If you or someone you know is interested, reach out to me directly. https://lnkd.in/gcA-tEqt https://lnkd.in/g_BM8vVm
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And just like that, we’re almost 2 weeks out from Q4. Who’s ready? 🫣 This year, the annual CPM ramp-up period is expected to start even earlier thanks to an influx of political spending ahead of the November Presidential Election. How early, you ask? Get ready for CPMs to start increasing around September 23rd. 🚨 We asked New Engen Lead Analyst Jenna Toler to brief us on the key trends she’s seeing across the New Engen Election Insights Dashboard right now. 💡 Here’s what she says: 🐘 The Harris-Walz campaign has maintained high levels of spend since Kamala Harris’s nomination, primarily on Meta, YouTube, and OTT. Of these 3 channels, Meta is the only one so far that’s seen a rise in CPMs (+5% YoY). 🫏 Republican spending has also picked up, predominantly on YouTube, OTT, and Programmatic Video. 🔥 Programmatic Video CPMs are currently up +19% YoY. All in all, CPMs are relatively stable right now. But get ready for costs to start heating up in the coming weeks. Learn more about the latest Election Insights Dashboard trends at the link in the comments. 👇 #DigitalMarketingTrends #2024PresidentialElection #2024ElectionTrends #ElectionUpdates #Q4MarketingTrends #DigitalAdSpending
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Smile! 😀 It’s National School Picture Day! And in true yearbook fashion, we’re flipping through our New Engen yearbook for a snapshot of this year’s superlatives! 📸📕 🔵 Who’s most likely to turn a meeting into a party? 🔵 Who’s surviving the zombie apocalypse? 🔵 Who is most likely to star in a reality show? Swipe to see who earned these titles and more, and let’s keep the yearbook fun going—drop your “Most Likely To” superlative in the comments! Nominees: Nicholas W., Hunter Poole, Alyssa Gay, Meagan Launius, Julia Stanley, Lydia Powell, Cheyenne Reed, Gigi Vega Lugo, Blake Marts, Justin Hayashi, Genesis Reyes, Shayla Crowder, Jordan Fisher, Caroline Chumley, M.A., Melissa Fears, Jordan Carpenter, Laine Crowder, Ross Collins, Leslie Duke, Darra Andreanna Christensen #NationalSchoolPictureDay #NewEngen #TeamCulture #CompanyCulture #Yearbook
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Want award-winning results? Our measurement solution just earned us a finalist spot. We’re honored to share that New Engen has been named a finalist for the Google Agency Excellence Awards! 🎉 We take pride in delivering data-driven strategies that help brands stay ahead. We’re grateful our work with an active lifestyle brand on durable, privacy-first measurement solutions has landed us a spot among some incredible agencies. 🌟 The best part? This recognition is a testament to how we, as a team, tackle the challenges of today's fast-paced, privacy-first world of digital marketing, all while helping brands like our client thrive. A huge thank you to Elaina Holloway, Brie Slavens, Gayle Z. , Gigi Vega Lugo, Madison Childs, John Ethier, and Krishna Bheda for their outstanding contributions to this effort – and of course, to all of our amazing people who made this possible! 🙏 We’re eagerly anticipating the final results, and no matter what, we’re so proud to be alongside this year’s finalists. #GoogleAgencyExcellenceAwards #Finalist #Teamwork #DigitalMarketing #NewEngen #MarketingExcellence #Grateful #ActiveLifestyleBrands