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In this episode of APolitical, Tyler Goldberg and Alan Srochi are peaking through the looking glass to see what's happening inside the house of political advertising. With still billions of dollars expected to be spent from now until November 5, political advertising is ramping up. Our hosts explain the concept of "in-window" which refers to ads that are placed during a specific time frame, often close to an election date. This is a crucial timeframe because it targets voters when they are most engaged and likely to make decisions. During this time, candidates then take advantage of the "fastest unit rate" when there is a highly efficient cost per unit of exposure and a campaign can reach a large audience for a relatively low expenditure. Over the next few weeks, campaigns from across the United States will focus on strategic targeting, optimization of ad placements, and data analytics to refine messaging and reach the most relevant audiences. Our hosts will be here every step of the way, each week, to explain it all. Watch below to learn more – and be sure to stay tuned! You can find the full APolitical Series on our YouTube Channel: https://lnkd.in/dMnKRNcY #FindChangeGrow #PoliticalAdvertising #PurposefulMedia #Elections2024 #MediaSpend Stagwell Stagwell Brand Performance Network

We’re excited to share that Assembly Global (MENA) has been selected as a finalist in the Workplace Excellence category at the Agency Excellence Awards, presented by Google! This recognition highlights our commitment to fostering an exceptional workplace culture that empowers our teams to deliver innovative and impactful solutions for our clients. The Agency Excellence Awards celebrate agencies that are setting new standards in driving client success through Google's advertising solutions. Being named a finalist reinforces our dedication to excellence—not just in the results we achieve, but in creating an environment where our people can thrive and innovate. Thank you to Google for this incredible honor, and a huge congratulations to our talented team who continues to push boundaries and deliver outstanding work! Learn more here: https://lnkd.in/eZf9scAs #GoogleAgencyExcellenceAwards #Finalist #AssemblyMENA #Teamwork #ClientSuccess #FindChangeGrow #Innovation Stagwell Stagwell Brand Performance Network ASSEMBLY Digital Commerce Assembly Europe

Saudi National Day is getting bigger every year, presenting a powerful opportunity for consumers to showcase their pride and commitment across platforms like TikTok, Snap Inc., YouTube, and X. For brands, this #cultural moment offers fertile ground to build deeper #connections with #audiences through innovative and engaging campaigns, driving both visibility and sales. Our latest guide breaks down how brands can plan ahead and create campaigns that tap into the pride and unity of this special day. Read more here: https://lnkd.in/eh5uZikP #SaudiNationalDay #AssemblyMENA #Marketing #BrandStrategy #Insights #FindChangeGrow

What a great week for our #Affiliate Team! We’re excited to share that Assembly Global has been shortlisted for the 2024 Global Performance Marketing Awards 🎉 We’re honored to be recognized in two key categories: - Best Affiliate and Partner Marketing Agency - Best Affiliate & Partnership Strategy (MENA) The Global Performance Marketing Awards highlight #excellence across the industry, and this recognition reflects our team's commitment to pushing boundaries and delivering exceptional results for our clients. From innovative affiliate strategies to creating connected, #omnichannel experiences, we’re always focused on driving #growth and #performance. See the shortlist here: https://lnkd.in/ej9q5BS Fingers crossed for the winner announcements – we couldn’t be more proud of our teams, clients, and partners for making this possible! Stagwell Stagwell Brand Performance Network ASSEMBLY Digital Commerce Assembly Europe #AssemblyGlobal #AffiliateMarketing #FindChangeGrow #PerformanceMarketingAwards

We know that in the rapidly evolving landscape of political competitive advertising the game has become more complex than ever. As billions of dollars pour into campaign ads, understanding their impact is crucial. The intricacies of mapping, tracking, and gaining insights into political ads vary significantly between TV and digital platforms. While TV ads have established tracking mechanisms, digital ads—especially on social media and other online channels—present a murky picture with the potential for $4 billion worth of ads remaining virtually untraceable this election cycle alone. This opacity threatens not only the effectiveness of campaigns but also the ability of voters and the general public to discern who is funding these messages and their true origins. Tyler Goldberg and Alan Srochi sat down for episode 4 of APolitical to discuss how the lack of transparency may undermine the democratic process and could mislead the electorate. Watch the latest of the series below. To dive deeper into this pressing issue and explore its implications, read Tyler's latest op ed for Campaigns & Elections at the link: https://lnkd.in/dai9wYXS Find the full APolitical Series on our YouTube Channel: https://lnkd.in/dMnKRNcY #FindChangeGrow #PoliticalAdvertising #PurposefulMedia #Elections2024 #MediaSpend Stagwell Stagwell Brand Performance Network

And the results are in! We’re honored to be named the 2024 Agency of the Year at the CJ Excellence Awards for our work in #AffiliateMarketing! A huge shoutout to our amazing Affiliate team, our clients, and partners around the world. Together, we're finding the change that fuels growth and pushing boundaries every day. Couldn’t have done it without all of you! #CJU24 #CJExcellenceAwards #AgencyoftheYear #AssemblyGlobal #FindChangeGrow Stagwell Stagwell Brand Performance Network ASSEMBLY Digital Commerce

Assembly opens a new office in India! Led by industry veteran, Anish D., the new team will oversee the agency's domestic operations and drive client growth and transformation across the region. The expansion represents a significant milestone for the agency as we strengthen our commitment to helping brands #FindChange and #FuelGrowth in this dynamic market.   Read more here: https://lnkd.in/giAxqgVS   #Assembly #APAC #India #Expansion #NewOffice #FindChangeGrow Stagwell Stagwell Brand Performance Network

Tyler Goldberg, Director of Political Strategy, explores the latest on "The Fractured Landscape of Competitive Digital Data" in his recent op ed for Campaigns & Elections magazine. "Recent opinion pieces and articles have discussed the ability to avoid disclosing the details of digital political buys, and it’s understandable why that could be seen as a benefit to certain campaigns. But that approach ignores the fact that the ability to accurately track political competitive in a timely fashion can be a positive factor when deciding what digital partners to work with. Through our unique political practice, my company has been able to provide expertise to clients on how to navigate increasingly long and tumultuous election cycles. We’ve also been steadfast in our calls for additional transparency when it comes to digital political ads." The piece explores how agencies, like Assembly Global, are approaching this election cycle from a data standpoint and how recent trends in political media have targeted and adapted technology to their strategies. Click to read more: https://lnkd.in/dai9wYXS #FindChangeGrow #Elections2024 #PoliticalStrategy #PurposefulMedia Stagwell Stagwell Brand Performance Network