Have you read the latest insights from Progressive Grocer on how Albertsons Media Collective and Hy-Vee, Inc. are revolutionizing #RetailMedia? 📈✨ In this article, learn how Albertsons is pioneering new strategies to connect brands with shoppers in more meaningful ways. And guess what? We are thrilled to partner with Albertsons to drive this innovation forward! Together, we are working towards creating personalized shopping experiences from online to in-store that benefit both consumers and brands. This partnership marks a significant step towards the #FutureOfRetail media, where data-driven decisions and customer-centric approaches reign supreme. Check out the full article here👉 https://lnkd.in/dHtB2U77 #CustomerExperience
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“If we really want to realize the potential that retail media has, we have to be a whole lot easier for buyers to engage with us.” Albertsons Media Collective’s Kristi Argyilan identifies the importance of practice standardization which will allow brands to fully embrace the sector. Watch the full conversation: https://lnkd.in/ecrvzupR #DMSBYLUMA #retailmedia #commercemedia #retailtech
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Do you want to know the 7 biggest retail media moves from the first half of 2024? According to eMarketer these are: 1. Walmart acquires Vizio 2. JPMorgan Chase launches Chase Media Solutions 3. Best Buy and CNET debut new retail media model 4. Albertsons expands its reach with Rokt 5. Instacart partners with YouTube on shoppable ads 6. CVS adopted self-service advertising 7. Costco launches its retail media network More details: https://lnkd.in/ggAnRXa2 Follow us for more interesting facts from the fascinating world of retail media! https://inhabitad.com/en/ #RetailMedia #Marketing #Ecommerce #DigitalMarketing #Advertising #RetailTrends #MarketingStrategy #Inhabitad
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🚀 CREATE NEW OCCASIONS TO SELL YOUR PRODUCTS 🚀 Certain CPG categories flourish during specific time periods, like candy at Halloween 🎃 and hot dogs in the summer 🌭. But what about the rest of the year? Smart marketers create associations with other brands during their peak seasons. For example, a premium cookie manufacturer 🍪 boosted summer sales by offering free MILK 🥛 with their cookies 🍪 during National Dairy Month 🗓️. They used BARCODE BUCK$ 💳 Digital Discounts, powered by TPG Rewards, to deliver secure barcodes directly to shoppers’ phones 📱. These discounts were fraud-proof 🔒 and easily redeemable at over 65,000 retail locations 🏬, including Walmart, Kroger, Albertsons Companies, Meijer, Walgreens, CVS Health, and online at Walmart.com 🛒. Capitalize on seasonal marketing to boost your sales! 📈 Contact TPG Rewards to learn more. #MarketingStrategy #CPG #BarcodeBucks #DigitalDiscounts #SalesBoost #TPGRewards #SeasonalMarketing
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Strategy and Growth | Marketing | Fractional Leader | Media Maestro | Retail Enthusiast
Three takeaways after attending The Retail Media Summit yesterday in Toronto: 𝟏. 𝐎𝐮𝐫 𝐧𝐨𝐫𝐭𝐡 𝐬𝐭𝐚𝐫 𝐦𝐮𝐬𝐭 𝐛𝐞 𝐭𝐡𝐞 𝐂𝐮𝐬𝐭𝐨𝐦𝐞𝐫. Revenue follows. Retailers and Brands are taking a unified, data-driven approach to imagine a frictionless, more personalized purchase journey. 𝟐. 𝐓𝐫𝐚𝐧𝐬𝐩𝐚𝐫𝐞𝐧𝐜𝐲 𝐬𝐭𝐫𝐞𝐧𝐠𝐭𝐡𝐞𝐧𝐬 𝐫𝐞𝐥𝐚𝐭𝐢𝐨𝐧𝐬𝐡𝐢𝐩𝐬. Brands, be clear about your desired outcome and metrics. Retailers, openly share what worked and what did not. 𝟑. 𝐑𝐞𝐭𝐚𝐢𝐥 𝐌𝐞𝐝𝐢𝐚 𝐢𝐬… 𝐌𝐞𝐝𝐢𝐚. Its (still) about Audience, Reach and Measurement. - 𝘈𝘯𝘥 𝘪𝘵𝘴 𝘰𝘯 𝘵𝘳𝘢𝘤𝘬 𝘵𝘰 𝘳𝘦𝘱𝘳𝘦𝘴𝘦𝘯𝘵 25% 𝘰𝘧 𝘊𝘢𝘯𝘢𝘥𝘪𝘢𝘯 𝘮𝘦𝘥𝘪𝘢 𝘴𝘱𝘦𝘯𝘥 (𝘐𝘈𝘉 𝘊𝘢𝘯𝘢𝘥𝘢) #rms , #rmn #retailmedianetworks Advance powered by Loblaw Walmart Connect Instacart Path to Purchase Institute STRATACACHE Path to Purchase Institute
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🚀 CREATE NEW OCCASIONS TO SELL YOUR PRODUCTS 🚀 Certain CPG categories flourish during specific time periods, like candy at Halloween 🎃 and hot dogs in the summer 🌭. But what about the rest of the year? Smart marketers create associations with other brands during their peak seasons. For example, a premium cookie manufacturer 🍪 boosted summer sales by offering free MILK 🥛 with their cookies 🍪 during National Dairy Month 🗓️. They used BARCODE BUCK$ 💳 Digital Discounts, powered by TPG Rewards, to deliver secure barcodes directly to shoppers’ phones 📱. These discounts were fraud-proof 🔒 and easily redeemable at over 65,000 retail locations 🏬, including Walmart, Kroger, Albertsons Companies, Meijer, Walgreens, CVS Health, and online at Walmart.com 🛒. Capitalize on seasonal marketing to boost your sales! 📈 Contact TPG Rewards to learn more. #MarketingStrategy #CPG #BarcodeBucks #DigitalDiscounts #SalesBoost #TPGRewards #SeasonalMarketing
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There is a reason for the growth.... it works. What is your Brand doing to capitalize on this trend? With Aisleworx, you can own the aisles. #CPG #RetailMedia #ShopperMarketing
“Last quarter, Kroger announced that 42% of its #EBITDA was from alternative revenue streams, namely, retail media. That means by this time next year, Kroger may be more of a media company than a retailer.” "While growth in retail media remains strong, growth among the largest retail media networks is slowing & we're seeing saturation." Less than 1% of retail media is specific to in-store, while 85% of retail sales in the U.S. still happen in-store. So #retailmedia is only activating against a small share of the customer traffic/sales it has the potential to influence. “Having customers engage with a retailer’s app as they’re shopping in-store is actually the next frontier of innovation & growth for #retail & also for retail media.” –Jordan Berke of TOMORROW. Jordan kicked off the final day of #FutureForward in Philadelphia with an informative keynote on digital engagement in stores!
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I have worked in grocery retail for the past 8 years, and prior to that it was digital media. As I transition towards the final chapter of my career journey, why not combine both? I am exploring the emerging retail media industry. Grocery retailers are speculating that retail media can be alternative profit businesses for them. They have 1st party customer data and believe this will be valuable. The challenge for the brands is maintaining shelf relevance. Today, it is both the retailer’s physical shelf and its digital shelf as well. Brands are in a tough place because of the data which the retailers have and are using to their advantage. Brands are going to be asked to become active on the retailer’s media platforms or risk their shelf relevance. The success of retail media is still uncertain. I am hedging my bet and getting the certifications on the one platform where Americans spend 1 out of every 4 grocery dollars. #retailmedia #walmartconnect #brandshop #certification #grocery Edith Arreola Andy Lee
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Global Ecommerce, Digital Transformation & Word of Mouth Expert. Unapologetically Disrupting Status Quo.
A retailer sales and shopper marketing team non-negotiable is strategy to manage shopper feedback on your PDPs via video reviews. I can help with strategy to build a shopper centric scorecard on Amazon harnessing video reviews. #cohley #videoreviews #dynamicproductpages #voiceoftheshopper
📌 Cohley Sessions: Elizabeth Welch of Voyageur Group Navigating Scorecard Strategies for Retail Success on Platforms like Target and Walmart 📌 In this Cohley Session clip, Elizabeth Welch discusses the growing importance of scorecards in client conversations, particularly for major retail platforms like Walmart and Target. Uncover how these scorecards influence product content and decisions, and how to effectively use them as guides for retail strategy. 💡 Key Insights: 1️⃣ The increasing prevalence of scorecards in retail strategy discussions, especially for platforms like Walmart, Target, and Amazon (with its unique system). 2️⃣ The critical role of scorecards at Target: Emphasis on monitoring and improving scorecard metrics for both 1P and Target Plus, as product content decisions are heavily influenced by these scores. #RetailStrategy #ScorecardManagement #Target #Walmart #CohleySession
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“We know our customers not only on a national level but on a very local level, understanding the differences between shoppers of different regions. So there is a relevancy factor that we have that a lot of others don’t. We are more innovative in the way that we think about retail media. It’s more of a spine that we create for marketing overall, especially as cookies are coming out of the marketplace.” - Kristi Argyilan Our fearless leader, Kristi Argyilan spoke with ADWEEK’s, Kathryn Lundstrom to discuss how we are working to differentiate Albertsons Media Collective in a competitive environment, addressing measurement and investing in the next wave of retail media. Check out the full Q&A here: https://lnkd.in/gBejwrf9 #RetailMedia #Measurement #Standardization
