Google Ads’ Post

Interesting data from https://lnkd.in/eiYc2u7H on the effect of Temu's ad spend on Google Shopping / PMax performance. Temu ramping up spend may benefit Brands vs. stealing away sales from Brands. Trusted brands may benefit! #googleads #ecommece

THIS WEEK: Join us live on this expert panel, supported by Channable and discover insights into Google Shopping Ads capabilities. Bring your questions to participate in the Q&A following the chat! https://bit.ly/3xLcdlV #googleads #googleshopping #paidstrategy #webinar

Give me a 'Peak Season' to receive the deck + checklist! Retail advertisers, are you ready for Peak Season 2024? 🤔 In the past years, we already shared many articles about Peak Season. This year I've compiled a nice deck containing all the information you need to get the most out of your shopping ads on Google. The deck had input from multiple shopping ad experts and was based on the most common questions that we received in this period. The most important key takeaway is that this peak will be more concentrated. Thus, it's important to prepare yourself! Have you already started your preparations? Leave a 'Peak Season' in the comments and I'll notify you as soon as the deck and checklist are available. 😀 #ppc #googleads #peakseason

We're covering all the essentials—from new e-commerce features to advanced ad formats like augmented reality. Whether you're a marketing veteran or just starting out, this series will equip you with the tools to enhance your Facebook campaigns. Tune in to stay ahead and make the most of your advertising efforts! . . . #FacebookAds2024 #DigitalMarketingExcellence #AdInnovation

Not all Google Shopping campaigns are created equal. We've seen the good, the bad, and downright ugly in our time working on Google Ads with clients. But one thing stands out: those who know the proper setup and optimization techniques are the ones who reap the benefits... They see more conversions, more impressions, and ultimately, more revenue. We created a guide on how to expand your Shopping ad's reach and performance. Read it here: https://lnkd.in/di_nn3G3 (No Opt-in)

When you're running Google shopping ads, you get shoppers clicking on them and coming to your store. But how do you know if you are getting the right visitors? Learn the six clues that tell whether your Google Shopping ad visitors are more likely to buy from your store.

Peak season is coming sooner than you might think. We have created a deck + checklist for you to prepare for the upcoming Peak Season. Leave your message at the post of my colleague Mark Grasmayer to receive the deck!

Struggling to get impressions for your Google Shopping ads? Discover 5 top reasons why your ad might not be getting the impressions it deserves and how to overcome the challenges to get the most out of your Shopping ads. 👇👇👇

Have you noticed Google's new Shopping Ads feature yet? Google's algorithm now shows 'Similar Looks' when you bounce back to the results page. This means we don't just see one row of shopping ads results, but two! Even more reason to make sure your product data, titles and imagery is optimised within your shopping feeds. #googleshopping #googleads #googlealgorithm #ppcadvertising

Exciting News on #DigitalCoupons for #PMAX In May 2024, Google unveiled a groundbreaking feature known as Digital Coupons. These coupons, leveraging #Promotion assets, will seamlessly integrate into #PerformanceMax campaigns for store goals and will be showcased on Google Maps. Now, more details about this feature have emerged: 👉 Available in all regions, perfect for European Economic Area countries. 👉 Users can view, save, and share digital coupons with friends and family. 👉 Coupons are valid for both online and offline in-store redemption. 👉 Advertisers, during the pilot phase, experienced an impressive +42% CTR lift by incorporating this feature into their PMAX campaigns for store goals. 💭 What are your thoughts on these new Digital Coupons? Are you planning to incorporate them into your campaigns? Share your insights in the comments below! Source : Hana Kobzová #PPC #PerformanceMarketing #GoogleAds #PPCMarketing #Advertising #DigitalMarketing #Trends #News #update #Ads