Build trust and strengthen your audience connections by prioritizing data privacy in 3 steps: 🤝 Collect Consent: for European Economic Area (EEA) users with one of Google's Partner Consent Management Platforms. https://goo.gle/3Tm90RF 🔎 Leverage Consent Mode: to communicates users’ consent choices to Google tags/SDK so that they can adjust their behavior accordingly and enable modeling to recover for lost conversions. https://goo.gle/3XluMWW 💡 Upgrade Google APIs (i.e Customer Match): to pass content signals for offline data to Google’s advertising platforms for Web & App Additionally, take control of how your data is collected, stored, and used with our flexible data controls that are adjustable at any time 📊. https://goo.gle/3XIzTle
Want to understand how you can enhance your privacy-centric measurement and activation with Google Analytics? Over the next three weeks, we’ll share actions you can take to strengthen your Google Analytics foundations to navigate a fast changing environment. Learn how to: 💪 Week 1: Strengthen your data collection foundation ✨ Week 2: Enhance privacy-centric measurement 🔋 Week 3: Power privacy-centric activation Stay tuned as we share tips and tools to help you build a durable GA foundation 🚀