Marketing Scroll

Marketing Scroll

Internet News

Your Daily Marketing News in 60-word pieces.

About us

Become the Smartest Marketer in the room with the latest news in marketing and retail in less than 3 minutes a day presented in 60-word pieces.

Website
marketingscroll.beehiiv.com
Industry
Internet News
Company size
2-10 employees
Headquarters
Delaware

Updates

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    Bard introduces Gemini Pro in over 40 languages and 230 countries, significantly enhancing AI conversational abilities and receiving acclaim for its "stunning leap" in performance. It also launches free, photorealistic image generation with Imagen 2, embedding watermarks for authenticity. The update extends the double-check feature, allowing users to verify the accuracy of Bard's responses globally, reinforcing Bard's commitment to safety, privacy, and making AI a globally accessible collaborator. Liked what you read? For more such 60 word news pieces delivered to your mail box, click the link in bio and subscribe to our daily newsletter! #ds #usnews #scrollmore #morningnews #dailynews #scrollupdate

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    ByteDance, the force behind TikTok, introduces "StreamVoice," replicating voices convincingly through its AI system. While concerns of misuse arise, ByteDance focuses on enhancing audio content creation. TikTok's expanding AI toolset includes generative AI profile images, contextual search, AI music generation, text-to-video tools, and AI chatbots. The platform also tests a shoppable feature, identifying objects in videos and prompting viewers to find similar items on TikTok Shop. Liked what you read? For more such 60 word news pieces delivered to your mail box, click the link in bio and subscribe to our daily newsletter! #ds #usnews #scrollmore #morningnews #dailynews #scrollupdate

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    ByteDance, the force behind TikTok, introduces "StreamVoice," replicating voices convincingly through its AI system. While concerns of misuse arise, ByteDance focuses on enhancing audio content creation. TikTok's expanding AI toolset includes generative AI profile images, contextual search, AI music generation, text-to-video tools, and AI chatbots. The platform also tests a shoppable feature, identifying objects in videos and prompting viewers to find similar items on TikTok Shop. Liked what you read? For more such 60 word news pieces delivered to your mail box, click the link in bio and subscribe to our daily newsletter! #ds #usnews #scrollmore #morningnews #dailynews #scrollupdate

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    Utilizing AI, Meta Platforms Inc. significantly improved ad efficiency, boosting returns by 32% and slashing acquisition costs by 17%, revealed Nicola Mendelsohn. This shift simplifies campaign creation, reducing steps from "15 to 30" to a single "one button" process. Focusing on AI over the Metaverse, Meta introduced generative tools for quicker image and text production and accurate ad performance prediction, countering Apple's privacy updates' impact. Liked what you read? For more such 60 word news pieces delivered to your mail box, click the link in bio and subscribe to our daily newsletter! #ds #usnews #scrollmore #morningnews #dailynews #scrollupdate

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    TikTok's sister app Douyin is trialing generative AI search, offering answers from within the app and external sites. This feature might soon enhance TikTok, already a popular search engine among Gen Z. This innovation could amplify discovery, potentially transforming TikTok into a broader marketplace by connecting search queries with relevant products and ads, thus pioneering AI's integration in social media platforms. Liked what you read? For more such 60 word news pieces delivered to your mail box, click the link in bio and subscribe to our daily newsletter! #ds #usnews #scrollmore #morningnews #dailynews #scrollupdate

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    YouTube is set to launch an A/B thumbnail testing tool, enabling creators to test three thumbnail variations for up to two weeks. Currently, in expanded testing with 50,000 channels, this feature promises to enhance content engagement by identifying the most effective thumbnail. The release date is unconfirmed, but the tool is anticipated to significantly boost viewer attraction. Liked what you read? For more such 60 word news pieces delivered to your mail box, click the link in bio and subscribe to our daily newsletter! #ds #usnews #scrollmore #morningnews #dailynews #scrollupdate

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    Google has launched transformative search tools like Circle to Search for gesture-based image searches on select Androids, and AI-multisearch in Google Lens, answering queries with photos or screenshots on both Android and iOS. The introduction of AI multisearch in Google Lens marks a significant shift in search capabilities, prompting marketers to revise their digital content approaches to leverage these sophisticated, user-focused search tools. Liked what you read? For more such 60 word news pieces delivered to your mail box, click the link in bio and subscribe to our daily newsletter! #ds #usnews #scrollmore #morningnews #dailynews #scrollupdate

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    Google's response to Europe's Digital Markets Act involves updating privacy policies with new user consent banners and a Data Portability API, potentially affecting ad targeting. Android and Chrome will feature choice screens, empowering user preference. While aligning with the DMA's fair competition goals, Google warns of reduced choices for European users and businesses, facing significant penalties for non-compliance. Liked what you read? For more such 60 word news pieces delivered to your mail box, click the link in bio and subscribe to our daily newsletter! #ds #usnews #scrollmore #morningnews #dailynews #scrollupdate

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    Meta's new creator management tools in its Business Suite enable agencies to efficiently manage talent across Meta apps. Features include permission and access management, revenue linking, and earnings insights, streamlining agency-creator interactions. Aimed at elevating creators' earnings in the evolving "creator economy," these tools are crucial for content marketing and brand sponsorships, addressing the challenges faced by over 50% of online creators earning less than $500 monthly. Liked what you read? For more such 60 word news pieces delivered to your mail box, click the link in bio and subscribe to our daily newsletter! #ds #usnews #scrollmore #morningnews #dailynews #scrollupdate

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    Instagram's latest update adds a pause feature for Stories uploads, as highlighted by Ahmed Ghanem. This allows users to correct errors like wrong links, spelling mistakes, or omitted tags before publishing. Ideal for social media managers frequently posting, this new tool ensures content accuracy and is available in the app's newest version. Liked what you read? For more such 60 word news pieces delivered to your mail box, click the link in bio and subscribe to our daily newsletter! #ds #usnews #scrollmore #morningnews #dailynews #scrollupdate

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