12 archetypes

Using Jung's Archetypes to Create compelling Fictional Characters in Writing

Brand storytelling using archetypes based on Carl Jung and other's work is an easy, intuitive and effective way to guide your brand messaging.

Our ego is the character we play in life. Even though we all play a different one (at least that’s […]

Brand storytelling using archetypes based on Carl Jung and other's work is an easy, intuitive and effective way to guide your brand messaging.

What are character archetypes? This article is your guide to 25 different character archetypes from Jungian characters to the Hero's Journey!

The 12 Brand Archetypes What's your brand archetype? DISCOVER YOUR ARCHETYPE FOR FREE WITH THE FREE BRAND ARCHETYPE QUIZ http://www.melissabolton.com/archetypes

Table of contents What happens when I find my brand’s archetype?How to determine the brand archetype?The 12 Jungian Archetypes, which one are you?The MagicianThe CreatorThe RulerThe LoverThe CaregiverThe JesterThe SageThe ExplorerThe RebelThe HeroThe EverymanThe Innocent In part 2 of this article, we delve into what goes next after choosing the archetype: how to use it, […]

Take the ultimate Archetype test for FREE and discover which one of the 12 you are! Archetype | Spirituality | Archetype Test | Discover your Archetype | Free Archetype Test | Affiliate link

We're bombarded with 5,000+ ads per day, but we don't ignore all of them. Here are the brand archetypes marketers use to communicate their stories to us.