Herb Lubalin

This legendary art director, designer and type designer led the way for others.

This past March the iconic Herb Lubalin would have been 100 years old. To celebrate his centennial birthday Herb Lubalin Study Center launched Lubalin 100, a project directed by Annabel Brandon. The daily celebration featuring one work by the graphic design legend for each of the next 100 days has already garnered worldwide media attention. Per Alexander Tochilovsky, curator of the Herb Lubalin Study Center of Design and Typography at The Cooper Union...

Come home to jazz was the first of four booklets published by the Composing Room in conjunction with the German print/graphics magazine Der Druckspiegel in 1960. The booklet was designed by the great Herb Lubalin and a spread or two is frequently shown in books and magazines that feature his work. Now you can see the complete thing. I always liked his brilliant typography in this booklet and the way he used line art as a very strong graphic element. Years later the artwork was featured in…

What was it like to work with the legendary Herb Lubalin? And to be involved in the design and production of Herb’s game-changing tabloid, Upper and Lower Case, the International Journal of Typographics. Jason Calfo, Ilene Strizver, and I — U&lc veterans — got together at “Pencil to Pixel” to reminisce about working with Herb back in the day when designers “sent out for type,” when workstations, instead of iMacs, had drawing boards and T-squares, and when repositioning elemen

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First Herb Lubalin studio logo with lettering by John Pistilli. 1964

The two typefaces used are ITC Machine, designed by Bonder and Carnase, and Goliath by Vincent Pacella from Photo-Lettering, Inc. Both are heavily altered, especially Machine, with many of its shapes made tighter and more compact, with a different, more rectangular shape of the

This is Herb Lubalin’s logo for The Sound of Music, used on a souvenir brochure for the movie. Interesting fact: “Rather than accept payment by royalty, Lubalin insisted on a large fee. By doing so, he missed an opportunity to make a great deal of money. The Sound of Music, released in 1965, went on to be one of the most successful movies of all time.” -from Herb Lubalin: American Graphic Designer, 2012 More things I like: Movie poster typography An Education, Suspiria, Johnny Mnemonic The…