Primer products

From dry skin to oily & combination skin, here's our expert guide to the absolute best face primers for every skin type. Shop them all here!

This makeup won't melt off in humidity! These are the best sweat proof drugstore makeup finds that will stay put all day, even in humidity.

#myfirstshuffle

Velvet skin is in for 2023 — here, we’re sharing the very best makeup products to help you achieve the look.

It's primer for people who hate primer.

To celebrate the launch of the new Fenty Beauty bronzer at Harvey Nichols, we caught up with RiRi's makeup artist to talk about her fave beauty products.

PRIMER FOR LONG-LASTING MAKEUP: This e.l.f. primer transforms your face into a flawless, smooth canvas ideal for long-lasting makeup application. HYDRATING FORMULA: The formula is infused with grape and vitamins A, C, & E to help boost complexion and hydrate your skin. GREAT FOR ACNE-PRONE SKIN: Great for acne-prone, combination, and oily skin. PERFECT PAIRING: Pair with the e.l.f. Flawless Finish Foundation or Camo Concealer for an all-day satin finish.

If you're looking to add some affordable new beauty products to your routine, you can't go wrong with these top sellers from Amazon.

Because your makeup deserves it.

Shop e.l.f. Illuminating Face Primer - … and other curated products on LTK, the easiest way to shop everything from your favorite creators.