Kaushal Menghaney

The first step for any successful GTM in the SMB space in India is identifying and finalizing the target market. With 65M+ SMB’s in India, it’s important to sharpen the exact TG profile – whether its industry, location, size of company, products they sell etc.   This allows a company to target efforts more sharply, create a compelling value proposition for that specific target segment vs. a spray and pray approach. Once you know the exact profile of an SMB that you’re targeting, you can work towards enriching the data you have and how much you know about these potential customers and create sharply targeted communication using AI to nurture base and increase conversions. Set a goal of what revenue you want to target for the year, see what type of SMB’s will help you get there and what gives you confidence, work towards cracking them – at least you will have confidence that your efforts are going in the right direction. Great article on this topic: https://lnkd.in/gtS3RmCH

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📅 Mark your calendars! The full interview with Shalini Rao, CMO of Bangalore International Airport Ltd, will be released on July 25th. Catch the preview now! #CMOInterview #MarketingInsights #BangaloreAirport #BLRAirport #TruevalPartners #Techmasters

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Congrats to Zingly.ai, Gaurav Passi and the entire team on their launch. We are proud to be investors from Day 1. This is once in a decade style opportunity. It's 2024, and You and I, as customers, still continue to struggle with 1-800 numbers, ineffective AI Chatbots and spelling our names, account numbers and other info over and over again ... It's time to change all that. Zingly lets a business's customers drive the experience they want as they want it (quick answer from AI or a real conversation with human agents or a hybrid), how they want it (text, audio, video), and from any device without having to repeat info over and over again - all from a single personalized Zingly Room. Sounds obvious! But the best ideas are the simple obvious ones! #FutureOfCX #AIRevolution #CustomerExperience #Startups #Entrepreneurship #VentureCapital https://lnkd.in/gV9mk7je

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Encountering the Paytm founder Vijay Shekhar Sharma in the bustling marketplace was an different experience altogether. Despite facing a turbulent phase in his journey, his demeanor exuded humility and resilience. His genuine smile, ever-present despite the challenges, resonated with authenticity. While discussion, It was evident that behind the veil of difficulties lay a fervent passion and unwavering commitment to his vision. His down-to-earth nature fostered an environment of openness and trust, allowing our conversation to flow seamlessly. As we parted ways, I left with a renewed sense of purpose and a deep admiration for him and his team Paytm Payments Bank those who dare to dream and chase their dreams against all odds. Wishing Paytm all the best as they navigate their current challenges. May they harness their resilience, innovation, and unwavering spirit to overcome obstacles and return with a resounding roar of success. Here's to a brighter future filled with triumphs and accomplishments. Go Paytm!!   #Vijayshekharsharma #Paytm #Startupcommunity

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SaaS GTM: The Mechanics of Exponential Growth by Santosh Sharan - a youtube video with incredible value that only got 161 views (shocker). In case you didn't know, Santosh is the COO of Retention.com, mastermind behind RB2B, ex-VP Product/Growth at ZoomInfo & advised a load of data SaaS companies you've definitely used, including Gong... I like to geek out on GTM strategies, and this one SLAPS. Here's a little Google Doc I've put together (in collaboration with Samuel Svestka & ChatGPT) which summarizes the hour long video: https://lnkd.in/d4r7EEnn ✅ Drop a like if I should share some of my other findings on SaaS GTM strategies. ✅ Don't forget to drop Adam Robinson & Santosh Sharan a follow, their approach to building in public is defining a new paradigm in B2B SaaS.

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Gartner's latest report on India's commercial messaging market is a must-read for anyone in the business messaging industry. The insights reveal a market poised to surpass $3.2 billion by 2028, driven largely by the rapid growth of advanced messaging channels like RCS and WhatsApp Business. Don't miss out on this valuable information from The Economic Times – check out the full article now. 🔗 #BusinessMessaging #India #GreenAdsGlobal #CustomerEngagement #IndustryTrends

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📊 Revolutionizing the Auto Industry: FADA and Frost & Sullivan Launch Comprehensive Customer Experience Survey 🚗 India's auto sector is booming, with massive growth being witnessed across the country. However, one of the biggest challenges that persists is ensuring consistent customer experience, especially in after-sales service. Federation of Automobile Dealers Associations in partnership with Frost & Sullivan, is taking a significant step to address this issue with a new customer experience index study, aiming to pinpoint areas for improvement across three key domains: - Sales Journey 🚘 - After-Sales Service 🔧 - Product Quality ⭐ What sets this survey apart is its innovative approach. Instead of gathering samples through dealers or carmakers, they're collecting 8,000 blind samples from people in shopping malls, cinema halls, hotels, and restaurants across 26 cities. This ensures the insights are unbiased and reflect the true voices of Indian car owners. 🎯 The survey focuses on recent car buyers and those who have owned cars for a few years, offering a comprehensive perspective on the customer journey. They'll also be examining the impact of advanced features like sunroofs 🌞 and advanced driver-assistance systems (ADAS). 🚀 The results will be released in August 2024, providing valuable insights into customer needs that will help transform the customer experience with Indian automakers and dealer networks. It's an amazing initiative that could drive a positive shift in the Indian auto sector, ultimately benefiting both customers and the industry. 🏎️💨 Thoughts ?? #AutoIndustry #CustomerExperience #CustomerSatisfaction #AutoDealers

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Channel Partners are great for Builders !! Are they useful to buyers too ?? In a recent channel partner meet, one of Bangalore's top builders was saying that in 2023-24, almost 50% of their sales came from channel partners. And that in 2024-25, they are looking at this number going up to 60% or more. These are great numbers. Particularly when builders are all over papers and digital media with their offerings. But builders know what they gain from CPs. Builders usually pay CPs a standard 2%-2.5% and some incentives on higher sales. So the cost of sales for a builder is a mere 2% in most cases. Which is fantastic ! But how do buyers benefit from dealing with a property agent ? First of all for builder sales, no agent charges anything to the buyer ( though for resales, most agents charge 1% to the buyer). So the buyer is anyway getting a free service when directly buying from a builder through an agent. But is that all ? Not at all. Consider the following. Suppose a buyer is looking to buy a 3 BR apartment in Whitefield with a budget of Rs 1.5-2 CR. There would at least be 20 -30 projects to consider. And how does the buyer know as to which of these has 1. No balcony at all, or one balcony or two or three ? 2. Which of these has a servant room with a separate entrance ? 3. Which of these has at least the master bedroom sized 15X12 ft ? 4. Which of these comes with a pooja room or a terrace or even a balcony which is more than 6 ft wide and 10 ft long ? 5. And most importantly, which builder is more willing to negotiate than the others ? There are many such scenarios. I have seen many buyers view property agents with suspicion and have resorted to doing the running around every weekend all by themselves only to finally buy something that is not really the best for their requirements. This is quite amusing, but yeah, what can one do if the gentleman / lady is convinced that an agent exists only to cheat the buyers !! Thankfully, the numbers of these DIY Property buyers is coming down as people are seeing the value an agent brings to the table !! I can see that very soon, most buyers will engage an agent for property purchases.

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Watch our Director, Tarun Joukani, STAAH in conversation with Amrish Rau, CEO, Pine Labs. Watch full episode here: https://lnkd.in/gAhi5TqN #TalktoTarun #hotels #hoteltechnology #hospitality #hospitalitynews #hospitalitytech #hospitalitytips #pinelabs #singapore #fintech #paymentgateway

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We have 20 spots open for our upcoming member-led knowledge session on 'How to get your first 10 customers' with Ravi Kaushik Rajagopal (Former Head of India Sales, Stripe). We'll dive deeper into writing your first sales pitch, defining your persona, TAM calculation, building an outbound engine, and more. This is a must-attend session if you're exploring or are early into building in the B2B space. RSVP via the link in the comments!

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Like to order deliveries from the comfort of your own home? Zepto's recent $665 million funding will now allow the company to set up even more store across India to serve you better. Read all about it only in my new article at Entrepreneur India. . . . Follow and connect for more industry news and updates . . . #News #Update #Zepto #Funding #Investment #EntrepreneurIndia #AdityaPranMahanta https://lnkd.in/gYvATrUE

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In the digital era where many business founders choose to remain silent on social issues, #Zoho founder #Padmashri #ShridharVembu regularly stands out for his bold and candid remarks on the systemic challenges we face. Recently, he highlighted the harsh reality of the soaring cost of education and its link to skyrocketing real estate prices in both urban and smaller town areas. Vembu didn't mince words, pointing out that much of this inflation is fueled by corruption money from politics being "parked" in real estate. As a result, we all bear the burden of political corruption through inflated costs for housing, education, and healthcare. While addressing this issue, Vembu shared his commitment to making education more affordable. His company is investing in rural school education where land is still affordable, offering free schooling in these rural areas. #Leadership #SocialImpact #EducationReform

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Speed is a moat in of itself. This thread [1] does a great job of breaking that down But, speed / urgency is also a moat in sales. Sales teams that: - respond right away to an inbound lead - do same day follow ups - set up POCs in a day instead of a week just compete better. This is because to get speed, you have to solve so many problems upstream from tooling to hiring to culture. [1] https://lnkd.in/gCkewMJV

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My colleague Rohit Kaul got Aakrit Vaish of Haptik to open up his playbook for building a top down enterprise saas business selling into India. That is right, India. Narrative violation! There is an iron-clad belief that there is no saas market in India and every saas co out of India has to sell only in the US. That is not entirely true, as we see from examples like Haptik and many others. India can be a meaningfully big market, and you can get to a decently sized ARR that can help lay the foundation for global expansion. Link to the article: https://lnkd.in/ggr26z8i

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Co-lead a workshop (with Sumathi my business partner and Komal lath of Tute Consult) on branding and communication and why/how its' strategic & important for the portfolio companies of an early stage growth focused PE fund in Mumbai this noon. very interactive session. lots of takeaways. one of the biggest benefits of doing such workshops with founders and CXOs of growth companies is that you get to first hand understand their pain points and priorities. which makes you realize there is a long road ahead laden with great opportunity for those in PR & comms if we take off our hats and look at it from their perspective.

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THE LARGEST FUND RAISE OF 2024 IS HERE $665 M raised in the latest round of #venturecapital valuing the #ecommerce company at $3.6 B This one’s the largest fundraisers this year abd clearly signaling the spiralling growth of #quickcommerce in the country and thd changing consumer preferences in terms of his regularly grocery needs Big shout out to Aadit Palicha and Kaivalya V. These two young guns are creating history in the country with Zepto What’s interesting is that the venture partners like Nexus Venture Partners who had been part of the Series A and now this latest massive round also reinforces the point that the investors who believe in a product #startup continue to invest in the same while it’s the Founder’s vision who they really support We can only see more competitive offers for consumers be it from Blinkit Swiggy and bigbasket.com https://lnkd.in/dZAeBFSd

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Rise of EVs in India: Market Dynamics & Opportunities ⚡ As a GTM leader, I’ve seen India’s transportation landscape transform with the rise of electric vehicles (EVs), especially in the two-wheeler segment. Here’s why the EV market is booming and what opportunities lie ahead: Petrol vs. Electricity Price Inflation 📈 Petrol Prices: From ₹36.96 per liter in 2004 to ₹104.08 per liter in 2024, petrol prices have surged significantly. Diesel and LPG prices have followed a similar trend, driven by global oil prices and taxes. 🔋 Electricity Prices: In contrast, electricity tariffs have increased from ₹1.85 per kWh in 2004 to ₹4.45 per kWh in 2024. Despite fluctuations, the rate of increase is manageable, supported by renewable energy initiatives and infrastructure improvements. Why EVs are Taking Off 💸 Cost Efficiency: Lower running and maintenance costs make EVs a cost-effective choice over the long term. ⚡ Technological Advancements: Improved battery technology and charging infrastructure enhance EV performance and convenience. 🏛️ Government Incentives: Subsidies and tax benefits are boosting EV adoption and infrastructure development like FAME & EMPS subsidies. Seize the Opportunity The EV market is set for rapid growth, fueled by economic, technological, and environmental drivers. Understanding petrol vs. electricity price dynamics and leveraging key trends can unlock significant potential in this thriving sector. #EV #ElectricVehicles #GTM #MarketTrends #Innovation #BusinessGrowth #Leadership #India

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How often has it happened with others that you book a ticket on BookMyShow or any ticketing platform and you mistakenly book a ticket for the default date? I recently had that 🙄 moment myself and invariably realised it after the payment was made. The business case mostly doesn't allow for free modifications, but it would be great if they could find a way, just like Swiggy or Zomato has a 60-second window to cancel the order, or Goibibo has a free cancellation window on some hotels. What relief these windows are! Specially if modifications can't be allowed, it is imperative that there be a pop-up confirmation on the aspect where people go most wrong (likely, default date), so that it acts as a double check by the customer! What are the thoughts on LinkedIn? Paytm Insider Eventbrite IRCTC OFFICIAL #bookingfauxpas #bookedwrongdate #ticketing #bookmyshow #customerfirst 

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Sales 101 is partnering with HSR Founders Club to bring you an exclusive panel discussion. 🤷🏻‍♂️ Listen to Sonakshi Nathani, Co-founder Bik and Manuel Oothria Raj, CRO of Clootrack speaking from their experience of building sales engines that scales. The panel discussion will be followed by an AMA session. Thanks to Rejoe Sudarsan for taking a lead on this, and moderating the session. So if you are up for a cool gathering of Founders, GTM Leaders, SDRs and AEs, I’d suggest you come join us. For any queries, do reachout to Sameel Shariff or Kunal B or Rejoe. Link to register in comments 🔗 #sales #networking #ama

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