Prateek Pathak

With India's OTT landscape shifting towards content syndication, marketers and brands have a unique chance to expand reach and connect deeply with a varied audience. This strategic move not only broadens content distribution but also opens doors for creative advertising and brand integrations across multiple platforms. By leveraging syndicated content, brands can craft a unified and compelling message that resonates strongly with consumers, enhancing brand loyalty and creating a lasting impact in a competitive digital market. #OTT #Content #Marketing

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India's QSR market is primed for explosive growth with a 23% CAGR from FY21 to FY25. This rapid expansion, especially into tier 2 and 3 cities, underscores a crucial lesson: localized and scalable strategies are essential for success. For brand marketers, the focus should be on integrating robust technological advancements and tailored regional marketing to capture and retain a diverse consumer base. The industry’s aggressive expansion plans signal a dynamic shift, where strategic investments in infrastructure and digital engagement are paramount. Leveraging these insights can drive substantial contributions to India's economy and set a benchmark in the global fast-food market. The rising consumer disposable income and urbanization are catalysts, making it imperative for brands to innovate in menu offerings and delivery models. Additionally, forming strategic partnerships, as seen with Devyani International and PVR Inox, can amplify market reach and operational efficiency. Prioritizing sustainability and local sourcing will further resonate with evolving consumer preferences and regulatory landscapes. #Fastfood #India #Tier1 #Tier2 #Expansion #QSR

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Reshape the future of marketing! Rohit Bhasin, President and CMO at Kotak Mahindra Bank, shares his vision for integrating AI into marketing strategies through the three stages of inspire, innovate and integrate. As a leader in the industry, he emphasizes the importance of leveraging technology to foster authentic connections and elevate customer experiences. His also shares advice to marketers eager to incorporate AI in their marketing strategies. MMA Global India I Tanya Saihgal #AI #marketing #innovation #technology #MMAimpact2024 #strategicmarketing #Expertinsights #adtechtoday

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The shift towards premium products in India’s electronics market shows how much consumer preferences have evolved. Today’s buyers aren’t just looking for a product; they’re seeking an experience. Whether it’s a mobile phone, kitchen appliance, or smart home device, decisions now hinge on technology that’s easy to use, reliable, and feature-rich, enhancing daily life. This trend highlights an important point for marketers: consumers are increasingly willing to pay a premium for products that align with their values and lifestyle. The focus on quality, convenience, and advanced features is central to their purchasing journey, with a growing preference for experiences over mere transactions. As marketers, recognizing these changing expectations is crucial. The demand for premium products underscores the need to deliver value-driven experiences that genuinely connect with consumers and exceed their evolving demands. #ConsumerBehaviour #Marketing #Brand

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In a market defined by its diversity and dynamism, India's FMCG and tech durables sectors are rewriting the rules of growth in the Asia-Pacific region. As the only country in the region to achieve consistent double-digit sales growth, India is a testament to the power of modern trade channels and the evolving consumer landscape. With nearly 40% of FMCG sales and 30% of tech durables sales coming from premium-plus segments, it's clear that Indian consumers are not just buying products—they're investing in quality, experience, and value. Festive periods continue to be a key driver, contributing significantly to incremental sales. The shift towards premiumisation, coupled with the growing popularity of smaller pack sizes, reflects a nuanced understanding of consumer behavior—where convenience, affordability, and indulgence coalesce. For marketers, the opportunity lies in tapping into these evolving preferences, leveraging festive moments, and embracing the rise of private labels and small players that are redefining the competitive landscape. The future is bright, and the time to innovate is now. #FMCG #India #ConsumerExperience #Behaviour

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WATCH: Taking a legacy brand to new heights is no easy feat. But Anuj Goyal, Director of Brijwasi Sweets, rose to the challenge and successfully managed a brand that’s over 70 years old! Here's a sweet teaser from episode three of Swiggy's #GrowthPlatter series, where he sits down with Arpit Mathur (VP - Strategy & Investment, Swiggy) to talk about the Brijwasi formula for success. Stay tuned for the full interview! #Swiggy #SwiggyIndia #WeAreSwiggy

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Interesting read on #SuperApps Expansion into India, a large populous market that remains full of opportunities. Nonetheless, key principle applies: - Branding can prevent audience from thinking of an app as a super app and would rather use it for single purpose. Very similar to why few years ago Colgate's frozen Lasagne's failed - Changing habits is not easy even if it is a simple switch to another app. Any change requires incentive, aka value and incentives Any others that I missed?

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🚀 Exciting News for Consumers! 🚀 The Advertising Standards Council of India (ASCI) has unveiled a groundbreaking new advertising policy aimed at enhancing transparency, honesty, and ethical standards across all media platforms. Here’s a quick look at what this means for consumers: 🔍 **Stricter Guidelines on Misleading Claims** 📢 **Enhanced Transparency in Influencer Marketing** ✅ **Regulation of Endorsements and Testimonials** 👧👦 **Children and Advertising** 🌐 **Digital Media Regulations** 📞 **Complaint Redressal Mechanism** ### Benefits for Consumers: - **Protection from Misleading Information**: Make informed decisions with accurate information. - **Transparency and Trust**: Distinguish between genuine opinions and paid promotions. - **Authenticity in Endorsements**: Trust endorsements reflecting true experiences. - **Child Safety and Ethical Marketing**: Protect young audiences from harmful influences. - **User-Friendly Digital Advertising**: Enjoy non-intrusive ads that respect privacy. - **Empowered Consumer Voice**: Take action against misleading ads with a streamlined complaint process. ASCI’s new policy is a significant leap towards a fairer, more transparent advertising environment. Consumers can now look forward to a marketplace where their interests are prioritised. 🌟 Fellow Marketeers, feel free to connect, comment, or DM for any further information required. #Advertising #ConsumerRights #Transparency #EthicalMarketing #ASCI #DigitalAdvertising #InfluencerMarketing #ConsumerProtection #Trust #Innovation

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The notion of what is a media platform is constantly changing. The e-retail media revolution is not stopping at retailers. Airlines and hotel platforms have joined the bandwagon. And now banks.   Unny Radhakrishnan writes for ET BrandEquity on the 'Everything is now media' phenomena. Publicis Groupe India https://lnkd.in/geHqwSMY   #digitaladvertising #media #advertising

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Brands can leverage #DigitalWallets to get a profound understanding of consumer behaviour and shopping habits. This would consequently help them craft tailored marketing strategies for acquiring and retaining high-quality users. 💯 Mr Kumar Saurav, Co-founder and Chief Strategy Officer, AdCounty Media, highlights the several ways in which tapping into #MobileWallets can help brands to maximise consumer engagement and foster brand loyalty. #Web3Wallet #marketingandadvertising #digitalmarketing #consumerengagement #branding #consumerbehaviour #onlineshopping #purchaseintent #useracquisition #userretention #ROI #personalisation #consumerloyalty #blockchain

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Discover the Power of Performance Marketing! In today's competitive landscape, brands are increasingly turning to performance marketing to drive measurable results and maximize ROI. Our latest blog explores the emerging importance of this dynamic approach and how it can revolutionize your marketing strategy. 🔗Read more: https://lnkd.in/g43Krfhh #PerformanceMarketing #DigitalMarketing #MindFrameIndia #MarketingStrategy #ROI #AdvertisingAgency

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Iconic India has onboarded ODN Digital Services, as its e-commerce creatives and content partner for its in-house brand Iconic and international luxury brands including Gant, True Religion, Just Cavalli, DKNY, Antony Morato, Elle, Lindbergh and Brunn & Stengade. Click on the link below to know more... Iconic Fashion India I ODN Digital Services I Ujjawal Kothari I Narinder Mahajan #odn #iconic #iconicfashion #iconicIndia #ecommerce #onlinebusiness #ecommercecontent #retailnews #retailtrends #retailsector #retailindustry #retailing #retailresults #retailupdates #retailgrowth #retailsectornews #retailindia #retailtrends #retailbusiness #ir #IndiaRetailing 

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How Adzat is Revolutionizing the Marketing Services Industry in India The marketing services industry in India is on the brink of a transformation. With businesses increasingly looking for specialized skills and agencies striving to stand out in a crowded market, there’s a need for a platform that bridges the gap. Adzat is leading this transformation by providing a marketplace specifically designed for marketing agencies and freelancers. Our platform simplifies the process of finding the right partner, making it easier for businesses to connect with top talent and for agencies to showcase their expertise. #MarketingTransformation #IndiaBusiness #Adzat #DigitalMarketing #BusinessGrowth #IndustryInnovation

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🌟 Featured in BrandWagon FinancialExpress, Akhil Almeida, our Head of Marketing at Bandhan Life, discusses the transformative power of understanding our customers. In this enlightening article by Shailaja Tiwari, Akhil delves into how effective communication helps us build strong bonds with our audiences, empowering their dreams and securing their lives. #BandhanLife #BharatKiUdaanBandhanSe #CustomerFocus #MarketingInsights

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Our Co-founder & CEO, Shradha Agarwal, share her inputs with Storyboard18 on how the new regulations by SEBI can bolster trust and quality in financial advice. She emphasizes that such measures were need of the hour and this will enhance transparency in the ecosystem. https://lnkd.in/dH6zXzeq #FinancialInfluencers #SEBIRegulations #Compliance #FinancialAdvice #guidelines #financialupdate

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In the realm of marketing technology, gen AI is catalysing a shift from rule-based systems to more dynamic, context-aware platforms in India. Marketing services providers like Hansa Cequity are reimagining customer engagement strategies, leveraging gen AI to create personalised, interactive experiences at scale. This shift necessitates a re-evaluation of existing martech stacks, with a focus on integrating AI-powered tools that can generate content, analyze customer behavior, and automate complex marketing workflows. To read more click here: https://lnkd.in/du3St43U Neeraj Pratap Sangani #AI #ArtificialIntelligence #Marketing #Marketingtrends2024 #FutureofMarketing #Innovation #DataDrivenMarketing

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CareEdge featured in top publications. BIZweek | Stabilité Financére  | Travel Biz Monitor - India | HospitalityBiz India | The Statesman | Business Standard | The Economic Times Saurabh Bhalerao #CareEdgeInsights #CareEdgeInMedia #CareEdgeAt30 #MediaCoverages

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