Adtech Today’s Post

Are you enthusiastic to explore the world of 'AI in Marketing' and its nuances? How can Marketers embrace AI in Marketing? What advice can be given to Marketers looking to embrace AI in Marketing? Hear the views and thoughts directly from leading Marketing Gurus Moneka Khurana Pratik Gupta Sunita Bangard Rohit Bhasin Varun Shah Prasanth Kumar Taranjeet Kaur Girish J Kalra Devika Sharma who are reshaping the AI landscape https://lnkd.in/d99rZKne. Get firsthand accounts of their journeys, explore emerging trends, and gain practical tips for integrating AI into your marketing efforts. IMPACT India Mumbai focused on the theme - ‘Marketing in the Age of AI - Inspire, Innovate, Integrate’. It presented an eclectic mix of Speakers, Marketers, and domain Experts who spoke to us on various facets of Marketing when it comes to AI and its adoption in Marketing. Watch these invaluable insights here. Explore all this and more at IMPACT Delhi 2024 which has a promising agenda. Register now for our Delhi Edition https://lnkd.in/g5nxey9q 📅 Date: May 21st, 2024  📍 Venue: Taj City Centre, Gurugram #IMPACTIndia #MumbaiEdition #Innovation #Leadership #IMPACTDelhi #SaveTheDate #MMAIMPACTIndia #AIinMarketing #InspireInnovateIntegrate #MarketingTrends #MMAIndia #MMAGlobalIndia #MMAGlobal #MMA #modernmarketing #groupm #impact2024 #impactindia2024 #mmaimpactindia2024 #AIadoption #AIatScale #Marketertech

As #AI #technology continues to advance, #chatbots are becoming more sophisticated and capable. They are expected to play an increasingly important role in digital marketing strategies, providing businesses with a powerful tool to engage customers, drive sales, and grow their brand. However, as with any technology, it’s crucial for businesses to use chatbots ethically and responsibly, ensuring that customer data is handled securely and that interactions are transparent and respectful. In conclusion, the rise of chatbot marketing represents an exciting development in the digital marketing landscape, offering new opportunities for businesses to connect with their customers and drive growth. www.theineedagent.ai

"AI as an extension of efficiency" 🚀 Catch a glimpse of Ruhbir Singh, our global CEO, talking about the importance of AI in marketing at e4m India Brand Conclave & Indian Marketing Awards. Like what you are seeing? Follow us today for more such updates.

Tailor-made AI is crucial for performance. Generic AI offers the same to everyone. Harry chooses the best tech for your specific needs, our engineers customize it, making it more relevant for your needs. Result: laser-focused on your concerns. Choose customized AI for true relevancy. #harry #hiresmart #marketing #ai #technology #futureofmarketing #strategy #b2b #revolution

Generative AI is a breakthrough technology that, combined with Predictive AI, enables a step-change from traditional sales to augmented, assisted, and autonomous selling - Boston Consulting Group (BCG). Getting it right for AI in sales requires: 🔰 Reshaping B2B sales teams and the customer experience with AI 🔰 Combining PredAI with GenAI to maximise value creation 🔰 Transforming people and operating model for competitive advantage #ai #artificialintelligence #generativeai #predictiveai #digitaltransformation #sales #CX #digitaldisruption #businessmodelinnovation #B2B

Chai & Chatbots: The Future of Marketing in India? Forget chai and gossip, the future of Indian marketing might be served with a side of #AI and #Machinelearning 🤖 ☕ While in-person interactions and "chai-time" small talk remain deeply ingrained in our Indian culture, chatbots could offer some unique advantages in areas like bargaining and product selection. Just a thought but I was recently curious about this and wanted to know your opinion on how we can leverage these technologies to create hyper-personalized experiences and build deeper connections in the Indian markets and their potential to revolutionize customer engagement in India.. #MarketingAI #IndiaTech #chatbots

🤖 𝗥𝗲𝘃𝗼𝗹𝘂𝘁𝗶𝗼𝗻𝗶𝘇𝗶𝗻𝗴 𝗖𝘂𝘀𝘁𝗼𝗺𝗲𝗿 𝗘𝗻𝗴𝗮𝗴𝗲𝗺𝗲𝗻𝘁 𝘄𝗶𝘁𝗵 𝗔𝗜 AI-powered conversational marketing is revolutionizing customer engagement, delivering personalized interactions that drive efficiency and cost savings. ✅ Instant Engagement: AI provides real-time responses, ensuring 24/7 user engagement. ✅ Personalization: AI analyzes customer data for tailored recommendations. ✅ Efficiency Boost: Automation allows human agents to handle complex issues, improving productivity. ✅ Cost Savings: AI chatbots cut service costs by up to 30%. ✅ Data Refinement: Customer insights help refine marketing strategies. The global conversational AI market is set to reach $22.6 billion by 2024 and $32.6 billion by 2030, indicating massive growth potential. To succeed in AI-driven conversational marketing: ✅ Identify Key Touchpoints ✅ Integrate Systems Seamlessly ✅ Monitor and Optimize continuously Embrace AI chatbots for personalized, efficient, and 24/7 customer engagement. Business and tech leaders are already leveraging AI to enhance customer experiences. With chatbots leading AI adoption in enterprises, CEOs are reshaping customer engagement with conversational AI technologies. Join the AI revolution today. 🚀🚀🚀 #ConversationalAI #AIChatbots #CustomerEngagement #DigitalTransformation #AIMarketing

*80% of marketing leaders say AI will revolutionize marketing by 2025. *By 2025, 95% of customer interactions are expected to be powered by AI. *By 2030 chatbots can answer up to 80% of routine questions, reducing customer service costs by 30%. These are not random guesstimates but research-based info by leading organisations such as IBM, Gartner, PWC and Forbes. While there is a school of thought that AI is an overhyped term, the fact is its here to stay and disrupt the way businesses are done. Are we missing the boat? Christine Karan Oman AI Marketing Conference Dr. Jassim Haji Alok Ranjan Varma Ashish Ganatra Arun Nair Said Salim Al Shanfari Abdullah Al Rahbi Mazin Al Raisi ASYAD Group Sudharshana Bharathi Ricky Cherian

【Those with experience in business use are more likely to think that “Generative AI is an opportunity for their companies.”】 Compared to inexperienced users, those who perceive the impact of Generative AI on their companies as an “opportunity” increased 56 points in Japan and 36 points in the U.S. It is assumed that the use of AI will give them a concrete image of its use, and that they will perceive positive potential in Generative AI. #business #BtoB #B2B #marketing #IT #marketing #AI

AI has driven monumental change in Marketing, and we’re seeing profound impacts of it everyday. With so many applications of AI, what should modern marketers bear in mind while adopting the technology? We are back for the second episode of Decoding AI, hosted by Nicholas Kontopoulos, Vice President of Marketing for Twilio, Asia Pacific and Japan. Joining him for this episode is Shama Hyder, Founder & CEO of Zen Media, a leading B2B Marketing & PR company. Shama helps leaders and companies get ready for a future that’s ever changing - from consumer expectations to competing with AI. She has been named the “Zen Master of Marketing” by Entrepreneur Magazine and the “Millennial Master of the Universe” by Fast Company. Together, they will share insights on: 1️⃣ AI's transformative role in Marketing from People, Process and Technology perspectives. 2️⃣  Opportunities to drive career growth and skill enhancement 3️⃣ The interplay between Predictive and Generative AI 🔗 Click here to register: https://lnkd.in/gStYxf4w