In literature and music, a title was the name of a particular work.
In 1953, Douglas Pabst distributed a drawing Roy Ritterhouse had drawn of a space station for an as-then unwritten story for Incredible Tales of Scientific Wonder, admitting he hadn't thought of a title for it yet. Later, Herbert Rossoff praised Benny Russell's title "Deep Space Nine". Further, Julius Eaton praised Kay Eaton's title for another story, "It Came From Outer Space", calling it "smashing" and wishing he'd thought of it. (DS9: "Far Beyond the Stars")
While camping in Yosemite National Park in 2287, Spock initially mistook James T. Kirk's suggestion of "Pack Up Your Troubles" as a possible song to sing around the campfire for an order to pack their bags and leave the campsite. (Star Trek V: The Final Frontier)
In 2372, Neelix introduced the first installment of A Briefing with Neelix, adding, "Catchy title, isn't it?" (VOY: "Investigations")
In 2373, Tom Paris resolved that the first thing he would change about Tuvok's holoprogram Insurrection Alpha was the title. (VOY: "Worst Case Scenario")
In 2374, while stuck in a turbolift, Harry Kim and B'Elanna Torres played a guessing game. He asked her to name the title and male lead of a movie with Grace Kelly, cat burglars, and the Riviera. Torres correctly guessed To Catch a Thief. (VOY: "Year of Hell")
In 2375, Kira Nerys commented that the novel Kiss Me Deadly had an interesting title. (DS9: "Shadows and Symbols")
Later, while attempting to get rid of Frankie Eyes, Kira asked him what the title of the book he was thinking of writing would be. When he asked her for a suggestion, she replied, "My talents lie in other directions." Unfazed, Frankie told her he liked her suggestion and asked if he could use it. (DS9: "Badda-Bing, Badda-Bang")