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Netflix is boosting its advertising game with enhanced measurement capabilities. As part of its 2024 upfronts, Netflix has integrated new ad measurement options to provide advertisers with more accurate and comprehensive metrics. These advancements include third-party verification with partners like Integral Ad Science, DoubleVerify and advertising impact tracking with EDO Inc. These developments offer advertisers improved insight into the effectiveness of their campaigns on Netflix's platform. Read more from Alyssa Boyle on AdExchanger. #BroadsheetPR #AdTech #AdExchanger #Netflix

Hello Programmatic Enthusiasts! Great news—Netflix inventory is now available on DV360! 🎉 You can tap into Netflix's premium content via private marketplaces, with programmatic guaranteed deals just around the corner. Learn more here: https://goo.gle/3XbZjHJ #DigitalMarketing #ProgrammaticAdvertising #DV360 #MediaBuying #AdTech #StreamingAds #newupdate #Mediaplanning #Paidmedia

Netflix's impressive 150% increase in ad sales for their second upfront negotiations is a testament to their evolving strategy and adaptability in the competitive streaming landscape. The combination of high-profile content like “Squid Game” and “Happy Gilmore 2” with advanced programmatic options is a smart way to attract and retain major brand spend. Netflix's ability to lower CPMs and partner with leading ad-tech platforms like The Trade Desk and Google Display & Video 360 shows their commitment to offering value and flexibility to advertisers. Staying ahead means embracing both the latest tech and the evolving preferences of consumers. That's how you make the biggest impact. #Advertising #MarketingStrategy #ProgrammaticAdvertising #Netflix #AdTech

Netflix's development of an in-house advertising technology platform marks a significant shift in the company's strategy, emphasizing its intent to diversify revenue streams beyond subscriptions. This move will enable Netflix to have greater control over its ad inventory and data. Furthermore, this initiative aligns with broader industry trends where streaming giants are increasingly embracing ad-supported models to capture a larger share of the advertising market, thereby maximizing their monetization potential in a competitive digital landscape. #Netflix #OTT #Advertising #OnlineMarketing #DigitalMarketing Netflix

A host of expanded capabilities and new measurement partnerships are announced as Netflix closes a successful Upfronts. This range of announcements further supporting our advertisers with "new ways to buy, new insights to leverage, and new ways to measure impact." #svod #marketing #measurement #Upfronts #TV

Netflix is set to launch a cutting-edge advertising technology platform by the end of 2025. This move will offer advertisers advanced insights and new buying options, enhancing the ad-supported experience for its vast user base. With collaborations with top verification firms and expanded programmatic partnerships, Netflix is poised to redefine digital advertising. #Netflix #AdTech #DigitalAdvertising #2025 #Innovation #MarketingTech #AdvertisingPlatform #ProgrammaticAdvertising

Netflix's Upfront 2024 event highlighted a year marked by significant growth and momentum. Netflix continues to lead in streaming which is all driven by an expanding content library and innovative strategies.  The announcement we are most excited about is learning that Netflix will launch an in-house advertising technology platform by the end of 2025. This will provide advertisers with new ways to buy, leverage insights, and measure impact. “Bringing our ad tech in-house will allow us to power the ads plan with the same level of excellence that’s made Netflix the leader in streaming technology today,” said Reinhard. This summer, Netflix will also expand its buying capabilities to include The Trade Desk, Google's Display & Video 360, and Magnite, alongside Microsoft, as the main programmatic partners for advertisers. Netflix's 2024 agenda is clear: continued innovation, diversified content, and strategic growth. As the streaming giant evolves, it remains dedicated to enhancing viewer experiences and maintaining its position at the forefront of the entertainment industry. If you are ready to discuss buying ads on Netflix, Gigawatt. #Netflix #advertising #adtech #mediabuying

The rate of change in the digital marketing landscape has increased so much, it's hard to keep up! I also don't know what to call "breaking news" anymore, without sounding like a breaking record, but having said that, it's pretty big that Netflix's President of Advertising, Amy Reinhard, announced that Netflix will be rolling out a proprietary ad tech platform. Its ad-supported plan currently has 40 million monthly active users globally, which is up from 23 million in January, and 5 million a year ago. Now that's significant growth! According to Netflix' VP of Global Advertising sales Peter Naylor, "it's about growth and momentum" this year. Whilst the Netflix ad tech platform is only expected to roll out at the end of 2025, Netflix inventory will soon become available through Google's Display & Video 360. #netflix #CTV #onlineadvertising

🌍 Netflix's ad-supported plan has surged to 40 million global monthly active users, up from 5 million just a year ago. Over 40% of all signups in the “ads countries” now come from the ads plan. Further bolstering its advertising strategy, Netflix plans to launch an in-house advertising technology platform by the end of 2025. This initiative aims to optimise how advertisers engage with the platform, offering new purchasing options, valuable insights, and enhanced impact measurement tools. Source: https://lnkd.in/ejmADTVH 🤔 All of this is impressive… but is Netflix able to compete in the long run with #YouTube and #TickTock in a world where content is becoming more and more bite-sized? #Netflix #Advertising #Streaming #DigitalAds #Media #TechNews #AdTech #ViewerEngagement #ContentStreaming #Innovation #MediaTrends #MarketingStrategy #AudienceInsights #GlobalReach #AdSupported #Entertainment #Television #OTT #FutureOfTV #PlatformGrowth Co-Created by gpt-4.

Netflix seemingly making big upgrades to their Ad Supported streaming offerings with PMP Partnerships with major platforms such as The Trade Desk, Google & Xandr. As well as programmatic buys and client accessible clean rooms. With these capabilities seemingly coming to Asia in 2025. It's encouraging to see not just Ad Tech improvements and routes to buy ads but also accompanying measurements with BARB, Nielsen, Kantar etc. The credibility of any new Ad offering should be driven by measurable audience delivery. #Streaming #Netflix #Adtech (The Link to the Netflix press release works even if the picture below suggests it doesn't! )