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Do you want to know the 7 biggest retail media moves from the first half of 2024? According to eMarketer these are: 1. Walmart acquires Vizio 2. JPMorgan Chase launches Chase Media Solutions 3. Best Buy and CNET debut new retail media model 4. Albertsons expands its reach with Rokt 5. Instacart partners with YouTube on shoppable ads 6. CVS adopted self-service advertising 7. Costco launches its retail media network More details: https://lnkd.in/ggAnRXa2 Follow us for more interesting facts from the fascinating world of retail media! https://inhabitad.com/en/ #RetailMedia #Marketing #Ecommerce #DigitalMarketing #Advertising #RetailTrends #MarketingStrategy #Inhabitad

“If we really want to realize the potential that retail media has, we have to be a whole lot easier for buyers to engage with us.” Albertsons Media Collective’s Kristi Argyilan identifies the importance of practice standardization which will allow brands to fully embrace the sector. Watch the full conversation: https://lnkd.in/ecrvzupR #DMSBYLUMA #retailmedia #commercemedia #retailtech

Retail Media will top TV Advertising by 2028. At least according to Forbes. (Link in comments.) Here are 5 reasons why: 1. It increases RETAIL VELOCITY in important retail accounts. 2. It is advertising at the POINT OF PURCHASE. 3. It targets shoppers in the FASTEST GROWING retail format. 4. ROI is MEASURABLE to the penny, almost in real time. 5. BUDGETS ARE FLEXIBLE; you can often increase / decrease at will. Retail media in 2024…. …is the Amazon of 2014. ——— 🔹Driving shelf turn in Kroger, Whole Foods, Albertsons, Costco, Walmart, Sprouts, and More 🔹DM me or book an appointment for help. #ecommerce #retailmedia #retailgrowth #retailvelocity #cpg #cpgbrands #instacart #dronedelivery #cvs

Have you read the latest insights from Progressive Grocer on how Albertsons Media Collective and Hy-Vee, Inc. are revolutionizing #RetailMedia? 📈✨ In this article, learn how Albertsons is pioneering new strategies to connect brands with shoppers in more meaningful ways. And guess what? We are thrilled to partner with Albertsons to drive this innovation forward! Together, we are working towards creating personalized shopping experiences from online to in-store that benefit both consumers and brands. This partnership marks a significant step towards the #FutureOfRetail media, where data-driven decisions and customer-centric approaches reign supreme. Check out the full article here👉 https://lnkd.in/dHtB2U77 #CustomerExperience

We’re growing retail velocity for FREE in May. Yep. It’s that time again. We offered free retail media support in April. 30 days, on any platform, to 3 qualified brands. We got something like 20 requests. Although we couldn’t work with everyone that replied. I got to form some really cool relationships. And we did at least something for everyone. So it was unanimous among the team. Let’s do it again. If you’re wondering how retail media can drive velocity. But you’re still kind of on the fence. And you like 30 days of free work. Shoot your shot. ——— 🔹Driving shelf turn in Kroger, Whole Foods, Albertsons, Costco, Walmart, Sprouts, and More 🔹DM me or book an appointment for help! #ecommerce #retailmedia #retailvelocity #retail #cpggrowth #instacart #cpg #tradespend

Walmart Q2 earnings just came out. Below is a visual of advertising growth over the last four quarters. Global ad business is up 26%, with Walmart Connect US accelerating to 30% (compared to 26% last quarter). Note: Walmart does not disclose ad revenue in its earnings yet. Also, if you are attending Walmart seller summit later this month in San Francisco, and want to learn more about advertising and analytics, swing by the Intentwise booth. ________ Give me a follow: https://lnkd.in/gp3Q6H8B #walmartconnect #retailmedia

What’s this…a pretty geometric print from Target? 🎯🥹   Nope, it’s actually a visualization of which retail media networks are using fixed vs dynamic sponsored product placements in search.   You can see that Amazon and Staples tend to be more dynamic in their approach, while Albertsons and Lowes use more fixed ad placements.   And why does this matter? 🧐 Find out in our Q4 2023 Sponsored Products Benchmark Report   Link to download in comments below. . . . . #retailmedia #ecommerce #sponsoredproducts

9 Leading Retail Media Networks Compared: Who is Leading, and Who is Lagging Behind? Our analysis of 9 leading retail media networks reveals a staggering performance gap. While Amazon and Walmart are dominating with sponsored products on nearly every search, retailers like Best Buy, Lowe's, and Albertsons are severely lagging behind. What is the key success driver here? It's mostly a demand issue. Those retailers who only serve Sponsored Products for a fraction of all searches have challenges in selling their inventory. How can you solve the demand issue? Through our retail media Supply-Side Platform (SSP), you can connect multiple demand sources, such as Retail Media Demand-Side Platforms (DSPs) and ad networks, to access readily available budgets. Comment below if you'd like to receive our full report with many more insights on the top 9 Retail Media Networks (RMNs).

“We know our customers not only on a national level but on a very local level, understanding the differences between shoppers of different regions. So there is a relevancy factor that we have that a lot of others don’t. We are more innovative in the way that we think about retail media. It’s more of a spine that we create for marketing overall, especially as cookies are coming out of the marketplace.” - Kristi Argyilan Our fearless leader, Kristi Argyilan spoke with ADWEEK’s, Kathryn Lundstrom to discuss how we are working to differentiate Albertsons Media Collective in a competitive environment, addressing measurement and investing in the next wave of retail media. Check out the full Q&A here: https://lnkd.in/gBejwrf9 #RetailMedia #Measurement #Standardization